Kohl’s (NYSE:KSS – Get Free Report) and D-MARKET Electronic Services & Trading (NASDAQ:HEPS – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.
Insider & Institutional Ownership
98.0% of Kohl’s shares are held by institutional investors. Comparatively, 40.5% of D-MARKET Electronic Services & Trading shares are held by institutional investors. 1.5% of Kohl’s shares are held by insiders. Comparatively, 36.3% of D-MARKET Electronic Services & Trading shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Volatility & Risk
Kohl’s has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500. Comparatively, D-MARKET Electronic Services & Trading has a beta of 2.12, indicating that its stock price is 112% more volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kohl’s | 5 | 8 | 1 | 1 | 1.87 |
| D-MARKET Electronic Services & Trading | 1 | 2 | 0 | 0 | 1.67 |
Kohl’s presently has a consensus price target of $16.17, suggesting a potential downside of 9.67%. D-MARKET Electronic Services & Trading has a consensus price target of $3.07, suggesting a potential upside of 22.31%. Given D-MARKET Electronic Services & Trading’s higher probable upside, analysts plainly believe D-MARKET Electronic Services & Trading is more favorable than Kohl’s.
Profitability
This table compares Kohl’s and D-MARKET Electronic Services & Trading’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kohl’s | 1.75% | 6.75% | 2.02% |
| D-MARKET Electronic Services & Trading | -7.78% | -776.28% | -21.12% |
Earnings & Valuation
This table compares Kohl’s and D-MARKET Electronic Services & Trading”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kohl’s | $15.53 billion | 0.13 | $272.00 million | $2.29 | 7.82 |
| D-MARKET Electronic Services & Trading | $2.15 billion | 0.50 | -$144.76 million | ($0.51) | -4.92 |
Kohl’s has higher revenue and earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Kohl’s, indicating that it is currently the more affordable of the two stocks.
Summary
Kohl’s beats D-MARKET Electronic Services & Trading on 11 of the 15 factors compared between the two stocks.
About Kohl’s
Kohl’s Corporation operates as an omnichannel retailer in the United States. It offers branded apparel, footwear, accessories, beauty, and home products through its stores and website. The company provides its products primarily under the brand names of Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl’s Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
About D-MARKET Electronic Services & Trading
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
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