HubSpot, Inc. $HUBS Shares Sold by Sequoia Financial Advisors LLC

Posted by Brian Himes on Sep 19th, 2026

Sequoia Financial Advisors LLC lessened its position in HubSpot, Inc. (NYSE:HUBS – Free Report) by 60.7% during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 3,982 shares of the software maker’s stock after selling 6,138 shares during the quarter. Sequoia Financial Advisors LLC’s holdings in HubSpot were worth $727,000 at the end of the most recent reporting period.

Several other hedge funds have also recently bought and sold shares of the company. Cary Street Partners Investment Advisory LLC purchased a new position in shares of HubSpot in the fourth quarter valued at approximately $33,000. Larson Financial Group LLC increased its position in shares of HubSpot by 378.9% in the 4th quarter. Larson Financial Group LLC now owns 91 shares of the software maker’s stock valued at $37,000 after purchasing an additional 72 shares during the last quarter. Reflection Asset Management purchased a new stake in shares of HubSpot in the 4th quarter valued at approximately $37,000. Global Retirement Partners LLC acquired a new stake in shares of HubSpot in the 2nd quarter valued at $38,000. Finally, Oslo Pensjonsforsikring AS purchased a new stake in HubSpot during the 1st quarter worth about $74,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

HubSpot Trading Down 5.8%

Shares of HUBS opened at $216.24 on Friday. HubSpot, Inc. has a twelve month low of $169.63 and a twelve month high of $525.51. The firm has a market capitalization of $10.78 billion, a P/E ratio of 76.41, a PEG ratio of 2.48 and a beta of 1.18. The firm’s 50-day moving average is $231.83 and its two-hundred day moving average is $223.94.

HubSpot (NYSE:HUBS – Get Free Report) last posted its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping analysts’ consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The company had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. During the same period in the previous year, the business earned $2.19 earnings per share. HubSpot’s quarterly revenue was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Analysts predict that HubSpot, Inc. will post 4.56 EPS for the current year.

Analyst Ratings Changes

HUBS has been the subject of a number of research analyst reports. BMO Capital Markets downgraded HubSpot from an “outperform” rating to a “market perform” rating and lowered their price target for the company from $230.00 to $215.00 in a report on Thursday, August 6th. Sanford C. Bernstein downgraded shares of HubSpot from an “outperform” rating to a “market perform” rating and decreased their price objective for the company from $381.00 to $220.00 in a research note on Thursday, August 6th. KeyCorp cut their target price on HubSpot from $290.00 to $285.00 and set an “overweight” rating on the stock in a research report on Thursday, August 6th. Barclays reduced their target price on HubSpot from $270.00 to $240.00 and set an “overweight” rating for the company in a report on Thursday, August 6th. Finally, Morgan Stanley set a $287.00 target price on shares of HubSpot in a research report on Thursday, August 6th. Sixteen research analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus price target of $271.17.

Get Our Latest Report on HubSpot

HubSpot News Roundup

Here are the key news stories impacting HubSpot this week:

Positive Sentiment: UBS raised its price target to $290 and maintained a Buy rating. RBC, BTIG Research and Needham also reaffirmed positive ratings, with targets ranging from $250 to $300, indicating that several analysts see substantial upside if HubSpot’s growth initiatives gain traction.
Positive Sentiment: HubSpot expanded its partnership with OpenAI, deepening the integration of ChatGPT with its CRM platform. The initiative could improve customer engagement, increase adoption among small and midsize businesses, and strengthen HubSpot’s position in AI-powered customer management. HubSpot and OpenAI deepen CRM and ChatGPT integration
Positive Sentiment: The company unveiled Breeze Assistant, a self-updating Smart CRM and other AI-driven marketing tools at its investor and customer events. These products may support longer-term retention, automation and revenue growth, though their financial impact has not yet been demonstrated. HubSpot Analyst and Investor Day Transcript
Neutral Sentiment: HubSpot also announced an integration with ChatGPT Ads, potentially enabling advertisers to connect CRM data with AI-powered campaigns. The opportunity is strategically significant, but investors are likely looking for evidence of customer adoption, bookings and margin benefits.
Negative Sentiment: TD Cowen lowered its price target from $285 to $260 and shifted to Hold, while Stifel reiterated Hold amid top-line uncertainty. Cantor Fitzgerald maintained Neutral with a $200 target below the recent trading level. The mixed recommendations suggest concern that AI investments may take time to offset slowing or uncertain growth. Stifel reiterates Hold on HubSpot
Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct holdings by 11.11%. Although the sale may be unrelated to business prospects, it adds a negative insider-trading signal while HubSpot continues to command a relatively high earnings valuation.

Insider Activity at HubSpot

In other HubSpot news, insider Erika Fisher sold 702 shares of the company’s stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total value of $165,124.44. Following the transaction, the insider directly owned 14,581 shares in the company, valued at approximately $3,429,742.82. This represents a 4.59% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Brian Halligan sold 8,500 shares of the business’s stock in a transaction that occurred on Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total transaction of $1,879,265.00. Following the completion of the transaction, the director directly owned 85,000 shares of the company’s stock, valued at approximately $18,792,650. This represents a 9.09% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders sold 26,202 shares of company stock valued at $5,998,079. 3.70% of the stock is owned by insiders.

HubSpot Profile

(Free Report)

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.