goeasy (TSE:GSY) Stock Crosses Below 50 Day Moving Average – Time to Sell?

Posted by Brian Himes on Sep 18th, 2026

goeasy Ltd. (TSE:GSY – Get Free Report)’s share price crossed below its fifty day moving average during trading on Wednesday . The stock has a fifty day moving average of C$45.70 and traded as low as C$41.91. goeasy shares last traded at C$42.59, with a volume of 67,346 shares changing hands.

Wall Street Analysts Forecast Growth

Several equities research analysts have issued reports on the company. Desjardins increased their target price on goeasy from C$38.00 to C$56.00 and gave the stock a “buy” rating in a research report on Monday, August 10th. Jefferies Financial Group lifted their price target on goeasy from C$45.00 to C$51.00 in a research report on Monday, August 10th. Royal Bank Of Canada boosted their price objective on goeasy from C$30.00 to C$35.00 in a research note on Monday, August 10th. National Bank Financial raised their target price on goeasy from C$43.00 to C$53.00 and gave the stock a “sector perform” rating in a research note on Monday, August 10th. Finally, Raymond James Financial lifted their target price on goeasy from C$42.00 to C$45.00 and gave the company a “market perform” rating in a report on Tuesday, July 21st. One analyst has rated the stock with a Buy rating, six have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, goeasy presently has a consensus rating of “Reduce” and a consensus price target of C$42.89.

Get Our Latest Stock Analysis on GSY

goeasy Price Performance

The business’s 50-day moving average price is C$45.65 and its 200 day moving average price is C$43.11. The stock has a market capitalization of C$681.28 million, a PE ratio of -2.04, a price-to-earnings-growth ratio of 0.84 and a beta of 1.33. The company has a debt-to-equity ratio of 558.73, a quick ratio of 28.46 and a current ratio of 22.81.

goeasy (TSE:GSY – Get Free Report) last issued its quarterly earnings data on Thursday, August 6th. The company reported C$1.02 earnings per share (EPS) for the quarter. goeasy had a negative return on equity of 37.13% and a negative net margin of 20.21%.The company had revenue of C$390.04 million for the quarter. Research analysts forecast that goeasy Ltd. will post 20.3207343 earnings per share for the current year.

Insider Activity

In other news, insider Courtenay Andrew Ames Plaunt sold 979 shares of the business’s stock in a transaction dated Tuesday, August 18th. The stock was sold at an average price of C$45.22, for a total transaction of C$44,270.38. Following the completion of the transaction, the insider owned 505 shares of the company’s stock, valued at approximately C$22,836.10. The trade was a 65.97% decrease in their ownership of the stock. In the last ninety days, insiders sold 4,340 shares of company stock worth $196,239. Company insiders own 22.05% of the company’s stock.

About goeasy

(Get Free Report)

goeasy Ltd. is a leading Canadian provider of non-prime consumer lending solutions, offering a suite of financial products through its easyfinancial, easyhome, and LendCare brands. goeasy offers unsecured and secured instalment loans, point-of-sale financing, and lease-to-own merchandise through its omni-channel model, which spans online, mobile, and hundreds of locations nationwide. Driven by its team members’ dedication to expand access to credit for underserved communities and helping customers strengthen their financial futures, goeasy has proudly served more than 1.6 million customers while building an award-winning culture.