Insider Buying: Baozun (NASDAQ:BZUN) Insider Purchases 13,900 Shares

Posted by Brian Himes on Sep 17th, 2026

Baozun Inc. (NASDAQ:BZUN – Get Free Report) insider Junhua Wu bought 13,900 shares of the business’s stock in a transaction that occurred on Tuesday, September 15th. The stock was purchased at an average cost of $2.73 per share, for a total transaction of $37,947.00. Following the completion of the transaction, the insider owned 281,170 shares in the company, valued at $767,594.10. This trade represents a 5.20% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website.

Junhua Wu also recently made the following trade(s):

On Wednesday, September 2nd, Junhua Wu acquired 13,500 shares of Baozun stock. The stock was acquired at an average cost of $2.85 per share, for a total transaction of $38,475.00.
On Wednesday, June 24th, Junhua Wu acquired 29,000 shares of Baozun stock. The stock was acquired at an average price of $2.85 per share, for a total transaction of $82,650.00.

Baozun Price Performance

NASDAQ BZUN opened at $2.76 on Thursday. Baozun Inc. has a 1 year low of $2.07 and a 1 year high of $4.67. The company has a market capitalization of $160.38 million, a PE ratio of -8.36 and a beta of 0.51. The company has a fifty day moving average of $2.80 and a 200 day moving average of $2.68.

Baozun (NASDAQ:BZUN – Get Free Report) last issued its quarterly earnings data on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The business had revenue of $403.74 million during the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.

Institutional Investors Weigh In On Baozun

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Cetera Investment Advisers boosted its holdings in Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock worth $91,000 after buying an additional 7,289 shares during the last quarter. Dimensional Fund Advisors LP raised its stake in Baozun by 3.1% in the 1st quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock valued at $1,418,000 after purchasing an additional 18,067 shares during the last quarter. Nano Cap New Millennium Growth Fund L P purchased a new position in Baozun in the 4th quarter valued at $133,000. Finally, Northwestern Mutual Wealth Management Co. boosted its stake in Baozun by 75,465,800.0% during the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company’s stock worth $2,007,000 after purchasing an additional 754,658 shares during the last quarter. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Wall Street Analyst Weigh In

Several equities analysts have recently weighed in on BZUN shares. CLSA raised shares of Baozun from a “hold” rating to an “outperform” rating and lifted their target price for the company from $3.20 to $3.80 in a report on Friday, August 28th. Wall Street Zen downgraded shares of Baozun from a “strong-buy” rating to a “buy” rating in a report on Saturday, August 8th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a report on Friday, July 17th. Finally, Citigroup reiterated a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. Two investment analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Hold” and a consensus target price of $3.80.

View Our Latest Stock Report on Baozun

Baozun Company Profile

(Get Free Report)

Baozun Inc (NASDAQ: BZUN) is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun’s services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.