Insider Buying: Planet Fitness (NYSE:PLNT) Director Purchases 2,328 Shares

Posted by George Bondi on Sep 16th, 2026

Planet Fitness, Inc. (NYSE:PLNT – Get Free Report) Director Christopher Tanco purchased 2,328 shares of the stock in a transaction on Monday, September 14th. The shares were bought at an average price of $51.23 per share, for a total transaction of $119,263.44. Following the acquisition, the director owned 2,328 shares of the company’s stock, valued at approximately $119,263.44. The trade was a ∞ increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which can be accessed through the SEC website.

Planet Fitness Stock Down 1.5%

Shares of NYSE:PLNT traded down $0.76 during trading on Wednesday, reaching $50.05. The stock had a trading volume of 2,066,022 shares, compared to its average volume of 2,065,675. The stock has a fifty day simple moving average of $52.36 and a two-hundred day simple moving average of $59.28. Planet Fitness, Inc. has a 52 week low of $37.03 and a 52 week high of $114.26. The firm has a market capitalization of $3.78 billion, a price-to-earnings ratio of 16.97, a P/E/G ratio of 1.10 and a beta of 1.01.

Planet Fitness (NYSE:PLNT – Get Free Report) last posted its quarterly earnings data on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.21 million. During the same period in the prior year, the firm earned $0.86 EPS. Planet Fitness’s quarterly revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, analysts forecast that Planet Fitness, Inc. will post 3.21 EPS for the current year.

Wall Street Analyst Weigh In

Several equities research analysts have recently issued reports on PLNT shares. Morgan Stanley raised their price target on Planet Fitness from $47.00 to $51.00 and gave the company an “equal weight” rating in a research report on Tuesday, August 18th. Royal Bank Of Canada decreased their target price on Planet Fitness from $70.00 to $65.00 and set an “outperform” rating for the company in a research note on Friday, August 7th. Canaccord Genuity Group raised their target price on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a report on Monday, July 20th. JPMorgan Chase & Co. lifted their price target on Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a research report on Thursday, July 9th. Finally, Weiss Ratings lowered Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a report on Thursday, June 18th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $70.24.

Read Our Latest Research Report on Planet Fitness

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in PLNT. Tidal Investments LLC raised its position in shares of Planet Fitness by 19.6% during the second quarter. Tidal Investments LLC now owns 60,136 shares of the company’s stock valued at $3,137,000 after buying an additional 9,848 shares during the last quarter. WINTON GROUP Ltd acquired a new stake in Planet Fitness during the second quarter worth about $590,000. Engineers Gate Manager LP acquired a new stake in Planet Fitness during the second quarter worth about $1,859,000. Allworth Financial LP increased its stake in Planet Fitness by 15.5% during the second quarter. Allworth Financial LP now owns 1,699 shares of the company’s stock valued at $89,000 after acquiring an additional 228 shares during the period. Finally, Nykredit A S bought a new position in Planet Fitness during the second quarter valued at about $196,000. Institutional investors own 95.53% of the company’s stock.

About Planet Fitness

(Get Free Report)

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. Its clubs provide access to cardiovascular and strength-training equipment, free weights, locker rooms, and other basic fitness amenities in a low-cost, welcoming environment designed to appeal to a broad range of consumers.

The company is known for its “Judgement Free Zone” concept, which emphasizes an approachable atmosphere for first-time, casual, and experienced gym users.