Netflix (NASDAQ:NFLX) Stock Price Down 3% – Time to Sell?

Posted by Stanley Muller on Sep 15th, 2026

Netflix, Inc. (NASDAQ:NFLX – Get Free Report) was down 3% on Tuesday . The stock traded as low as $77.46 and last traded at $77.90. Approximately 27,477,412 shares changed hands during trading, a decline of 36% from the average daily volume of 42,834,785 shares. The stock had previously closed at $80.32.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Evercore ISI raised its Netflix price target to $110 from $100 and maintained an Outperform rating, citing stronger subscriber trends in the United States and Japan. The analyst also identified live events and short-form video as potential additional engagement and growth drivers. Netflix stock rises as Evercore raises price target to $110
Positive Sentiment: Investor interest remains supportive: Pershing Square, led by Bill Ackman, reportedly rebuilt its Netflix position after the stock’s large drawdown, while 14 of 22 prominent investors recently increased their stakes. 22 Prominent Investors Hold Netflix Stock
Positive Sentiment: Netflix helped form the Streaming Access and Choice Alliance with Amazon and YouTube, giving the company a platform to advocate for consumer access and choice as competition over sports and live-content rights intensifies. Amazon, Netflix, YouTube Form Coalition
Neutral Sentiment: Netflix will release third-quarter 2026 results on October 20, giving investors a forthcoming catalyst for assessing subscriber momentum, advertising growth, margins, and the impact of recent price increases. Netflix to Announce Third Quarter 2026 Financial Results
Negative Sentiment: Broader macroeconomic friction weighed on streaming stocks Tuesday, pressuring Netflix despite company-specific bullish research. Netflix Stock Edges Lower Tuesday
Negative Sentiment: Netflix remains among the stocks receiving recent analyst downgrades, highlighting concerns about valuation and the sustainability of growth even though the overall analyst consensus remains bullish. A lawsuit alleging secret tracking of families and children adds potential legal and reputational risk.

Analyst Ratings Changes

Several research firms have recently issued reports on NFLX. President Capital decreased their price target on Netflix from $134.00 to $83.00 and set a “buy” rating for the company in a research note on Monday, July 20th. Deutsche Bank Aktiengesellschaft set a $110.00 price objective on Netflix in a research note on Monday, July 20th. China Renaissance reduced their target price on Netflix from $100.00 to $80.00 and set a “hold” rating for the company in a report on Friday, July 17th. Guggenheim set a $75.00 target price on Netflix and gave the stock a “buy” rating in a research report on Friday, July 17th. Finally, Morgan Stanley reiterated an “overweight” rating and set a $90.00 price target (down from $115.00) on shares of Netflix in a report on Tuesday, July 14th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, sixteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, Netflix presently has an average rating of “Moderate Buy” and a consensus price target of $96.53.

View Our Latest Research Report on NFLX

Netflix Trading Down 3.0%

The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39. The company has a 50-day moving average price of $75.80 and a 200-day moving average price of $84.45. The company has a market capitalization of $324.37 billion, a price-to-earnings ratio of 24.52, a P/E/G ratio of 1.09 and a beta of 1.53.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, topping the consensus estimate of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The business had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. During the same quarter in the previous year, the firm earned $0.72 EPS. The firm’s revenue was up 13.4% compared to the same quarter last year. Research analysts predict that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Insider Activity at Netflix

In other news, CFO Spencer Neumann sold 9,248 shares of the stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $75.79, for a total value of $700,905.92. Following the completion of the sale, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at approximately $5,592,316.73. This represents a 11.14% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Theodore Sarandos sold 105,850 shares of the firm’s stock in a transaction on Monday, August 3rd. The stock was sold at an average price of $73.03, for a total transaction of $7,730,225.50. Following the completion of the sale, the chief executive officer owned 206,266 shares in the company, valued at approximately $15,063,605.98. The trade was a 33.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 215,035 shares of company stock valued at $15,922,139. 1.24% of the stock is owned by corporate insiders.

Institutional Trading of Netflix

Hedge funds have recently bought and sold shares of the stock. Shepherd Street Advisors LLC bought a new position in shares of Netflix during the fourth quarter worth about $2,216,000. University of Texas Texas AM Investment Management Co. boosted its holdings in Netflix by 798.5% in the fourth quarter. University of Texas Texas AM Investment Management Co. now owns 42,542 shares of the Internet television network’s stock valued at $3,989,000 after acquiring an additional 37,807 shares during the last quarter. New Mexico Educational Retirement Board boosted its holdings in Netflix by 900.0% in the fourth quarter. New Mexico Educational Retirement Board now owns 192,210 shares of the Internet television network’s stock valued at $18,022,000 after acquiring an additional 172,989 shares during the last quarter. Ritholtz Wealth Management increased its position in Netflix by 25.0% during the 1st quarter. Ritholtz Wealth Management now owns 106,451 shares of the Internet television network’s stock valued at $10,235,000 after purchasing an additional 21,260 shares during the period. Finally, Natixis Advisors LLC increased its position in Netflix by 797.3% during the 4th quarter. Natixis Advisors LLC now owns 4,989,919 shares of the Internet television network’s stock valued at $467,854,000 after purchasing an additional 4,433,837 shares during the period. 80.93% of the stock is owned by institutional investors.

About Netflix

(Get Free Report)

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that provides subscription-based streaming access to television series, films, documentaries and other video content. Its service includes Netflix-produced and licensed programming, with offerings that may vary by market. The company also provides an advertising-supported plan in selected countries and has expanded into mobile games and other interactive entertainment.

Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD-by-mail rental service in the United States.