Ulta Beauty (NASDAQ:ULTA) Given Buy Rating at DA Davidson

Posted by Francis Steltz on Sep 14th, 2026

Ulta Beauty (NASDAQ:ULTA – Get Free Report)‘s stock had its “buy” rating restated by stock analysts at DA Davidson in a report issued on Monday, Benzinga reports. They presently have a $625.00 price target on the specialty retailer’s stock. DA Davidson’s target price indicates a potential upside of 13.99% from the stock’s previous close.

ULTA has been the topic of a number of other reports. The Goldman Sachs Group boosted their price target on Ulta Beauty from $648.00 to $667.00 and gave the stock a “buy” rating in a report on Friday, August 28th. JPMorgan Chase & Co. reduced their price objective on shares of Ulta Beauty from $750.00 to $631.00 and set an “overweight” rating on the stock in a research report on Wednesday, June 3rd. Raymond James Financial reissued a “strong-buy” rating and issued a $700.00 target price on shares of Ulta Beauty in a report on Friday, August 28th. Robert W. Baird dropped their target price on shares of Ulta Beauty from $730.00 to $700.00 and set an “outperform” rating for the company in a research report on Wednesday, June 3rd. Finally, Citigroup raised their target price on shares of Ulta Beauty from $560.00 to $580.00 and gave the company a “neutral” rating in a research note on Friday, August 28th. One investment analyst has rated the stock with a Strong Buy rating, nineteen have given a Buy rating, seven have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, Ulta Beauty has an average rating of “Moderate Buy” and a consensus price target of $624.57.

Read Our Latest Research Report on Ulta Beauty

Ulta Beauty Price Performance

Shares of ULTA stock traded up $1.53 on Monday, hitting $548.31. 117,272 shares of the stock traded hands, compared to its average volume of 694,295. The firm has a market cap of $23.45 billion, a price-to-earnings ratio of 19.97, a PEG ratio of 1.63 and a beta of 0.85. The firm has a 50 day simple moving average of $514.13 and a two-hundred day simple moving average of $524.13. Ulta Beauty has a 52 week low of $443.60 and a 52 week high of $714.97.

Ulta Beauty (NASDAQ:ULTA – Get Free Report) last posted its quarterly earnings results on Thursday, August 27th. The specialty retailer reported $6.55 EPS for the quarter, beating analysts’ consensus estimates of $6.22 by $0.33. Ulta Beauty had a return on equity of 45.40% and a net margin of 9.34%.The business had revenue of $3.04 billion for the quarter, compared to analysts’ expectations of $2.99 billion. During the same period last year, the firm earned $5.78 earnings per share. The business’s quarterly revenue was up 8.9% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. Sell-side analysts forecast that Ulta Beauty will post 28.94 EPS for the current year.

Institutional Investors Weigh In On Ulta Beauty

Several hedge funds and other institutional investors have recently added to or reduced their stakes in ULTA. Fideuram Asset Management Ireland dac purchased a new stake in shares of Ulta Beauty in the fourth quarter worth about $25,000. Hilton Head Capital Partners LLC increased its stake in Ulta Beauty by 860.0% during the 1st quarter. Hilton Head Capital Partners LLC now owns 48 shares of the specialty retailer’s stock worth $25,000 after buying an additional 43 shares during the period. Nalls Sherbakoff Group LLC purchased a new position in Ulta Beauty in the 4th quarter valued at approximately $30,000. Ascentis Independent Advisors acquired a new position in Ulta Beauty during the 1st quarter worth $29,000. Finally, Virtus Advisers LLC acquired a new stake in Ulta Beauty in the fourth quarter valued at approximately $33,000. 90.39% of the stock is owned by institutional investors and hedge funds.

Ulta Beauty Company Profile

(Get Free Report)

Ulta Beauty, Inc is a specialty beauty retailer operating under the Ulta Beauty brand. The company sells a broad selection of cosmetics, skincare, haircare, fragrance, bath and body products, and beauty tools across a range of price points. Its merchandise includes both established brands and private-label products, as well as prestige, mass-market and professional beauty offerings.

In addition to retail sales, Ulta Beauty provides services through salon locations within many of its stores, including hair, skin and brow services.