Adobe’s (ADBE) “Market Perform” Rating Reiterated at Citizens Jmp

Posted by Stanley Muller on Sep 14th, 2026

Citizens Jmp reissued their market perform rating on shares of Adobe (NASDAQ:ADBE – Free Report) in a research note published on Friday,Benzinga reports.

ADBE has been the subject of a number of other research reports. Bank of America raised their target price on Adobe from $190.00 to $220.00 and gave the stock an “underperform” rating in a research note on Wednesday, August 19th. KeyCorp cut their price objective on Adobe from $235.00 to $195.00 and set an “underweight” rating on the stock in a report on Friday, June 12th. Oppenheimer restated a “market perform” rating on shares of Adobe in a research note on Tuesday, September 8th. Citigroup reaffirmed a “market perform” rating on shares of Adobe in a report on Friday. Finally, Mizuho set a $260.00 target price on Adobe in a research report on Tuesday, September 8th. Seven investment analysts have rated the stock with a Buy rating, twenty-one have assigned a Hold rating and five have issued a Sell rating to the stock. According to MarketBeat, Adobe has a consensus rating of “Hold” and an average price target of $281.08.

View Our Latest Stock Analysis on Adobe

Adobe Price Performance

NASDAQ:ADBE opened at $252.23 on Friday. The company has a current ratio of 0.77, a quick ratio of 0.75 and a debt-to-equity ratio of 0.41. Adobe has a twelve month low of $190.12 and a twelve month high of $370.86. The company has a market cap of $100.26 billion, a PE ratio of 14.08, a P/E/G ratio of 0.88 and a beta of 1.42. The company’s 50 day moving average is $253.54 and its two-hundred day moving average is $245.63.

Adobe (NASDAQ:ADBE – Get Free Report) last posted its quarterly earnings results on Thursday, September 10th. The software company reported $6.13 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $6.08 by $0.05. Adobe had a net margin of 28.05% and a return on equity of 65.65%. The business had revenue of $6.76 billion during the quarter, compared to analysts’ expectations of $6.69 billion. During the same quarter last year, the company posted $5.31 earnings per share. The business’s quarterly revenue was up 12.9% on a year-over-year basis. Adobe has set its Q4 2026 guidance at 6.300-6.350 EPS and its FY 2026 guidance at 24.450-24.500 EPS. Analysts anticipate that Adobe will post 19.83 EPS for the current year.

Insider Activity

In related news, Director David Ricks purchased 10,000 shares of the business’s stock in a transaction on Thursday, June 25th. The shares were bought at an average cost of $194.51 per share, with a total value of $1,945,100.00. Following the transaction, the director owned 17,655 shares of the company’s stock, valued at approximately $3,434,074.05. This trade represents a 130.63% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CAO Jillian Forusz sold 416 shares of the business’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $264.33, for a total value of $109,961.28. Following the completion of the transaction, the chief accounting officer directly owned 3,824 shares of the company’s stock, valued at approximately $1,010,797.92. This trade represents a 9.81% decrease in their position. The SEC filing for this sale provides additional information. 0.20% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Adobe

Several hedge funds have recently bought and sold shares of the stock. Orange Investment Advisors Inc. increased its position in shares of Adobe by 21.6% in the fourth quarter. Orange Investment Advisors Inc. now owns 29,541 shares of the software company’s stock valued at $10,339,000 after buying an additional 5,254 shares in the last quarter. BlackRock Inc. purchased a new position in shares of Adobe during the 2nd quarter valued at approximately $8,437,821,000. Johnson Financial Group Inc. purchased a new position in shares of Adobe during the 2nd quarter valued at approximately $2,289,000. Biondo Investment Advisors LLC acquired a new stake in Adobe in the 2nd quarter valued at $2,647,000. Finally, Barr E S & Co. grew its stake in Adobe by 10.7% in the 4th quarter. Barr E S & Co. now owns 61,067 shares of the software company’s stock valued at $21,373,000 after acquiring an additional 5,891 shares during the period. Hedge funds and other institutional investors own 81.79% of the company’s stock.

Key Stories Impacting Adobe

Here are the key news stories impacting Adobe this week:

Positive Sentiment: Adobe exceeded expectations with adjusted earnings of $6.13 per share versus $6.08 expected and revenue of $6.76 billion versus $6.69 billion. Revenue increased 12.9% year over year, supported by subscription growth. ADBE Q3 Earnings Beat Estimates, Revenues Rise on Subscription Growth
Positive Sentiment: AI-first annual recurring revenue grew more than 150% year over year, while monthly active users across Adobe’s creativity and productivity products surpassed one billion. Management also raised its fiscal 2026 earnings and revenue targets and highlighted agentic AI and freemium products as adoption drivers. Adobe Reports Record Q3 Results
Positive Sentiment: Some analysts remain constructive: RBC reaffirmed an outperform rating with a $315 target, while BMO raised its target to $270. Supporters argue that Adobe’s profitability, cash generation and growing AI usage could eventually translate into stronger monetization.
Neutral Sentiment: Analyst opinion remains divided. JPMorgan maintained an overweight rating but lowered its target from $340 to $315, while Citi cut its target to $250 and retained a neutral rating. The revisions reflect uncertainty over how quickly AI users will become paying customers.
Neutral Sentiment: Investors are also awaiting strategy details from incoming CEO David Wadhwani and watching whether Adobe’s freemium approach expands its user base without weakening new annual recurring revenue growth.
Negative Sentiment: Adobe’s fourth-quarter revenue forecast of approximately $6.8 billion to $6.85 billion came in slightly below consensus, overshadowing the quarterly beat and full-year guidance increase. The softer outlook suggests growth may be slowing despite strong AI adoption. Adobe Forecast Misses Estimates, Renewing Fears About AI Impact
Negative Sentiment: Competition from Google, Microsoft and AI-native tools continues to pressure Adobe’s valuation and raises questions about the durability of its creative-software leadership. Bank of America reiterated a sell rating with a $220 target, citing slowing growth and uncertain AI monetization.

Adobe Company Profile

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Adobe Inc (NASDAQ:ADBE) develops software and services used for digital content creation, document management and digital experiences. The company serves creative professionals, marketers, enterprises, educators and consumers worldwide through subscription-based and cloud-enabled products.

Adobe’s Creative Cloud portfolio includes applications such as Photoshop, Illustrator, InDesign, Premiere Pro and After Effects, along with related tools for photography, graphic design, video production and web development.