Wealthfront (NASDAQ:WLTH) Director Kenneth Goldman Sells 10,000 Shares of Stock

Posted by Brian Himes on Sep 12th, 2026

Wealthfront (NASDAQ:WLTH – Get Free Report) Director Kenneth Goldman sold 10,000 shares of the firm’s stock in a transaction that occurred on Thursday, September 10th. The shares were sold at an average price of $10.00, for a total value of $100,000.00. Following the completion of the sale, the director directly owned 49,655 shares in the company, valued at $496,550. This trade represents a 16.76% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wealthfront Stock Down 4.6%

Shares of NASDAQ WLTH opened at $10.38 on Friday. Wealthfront has a 12 month low of $7.20 and a 12 month high of $14.88. The company has a market cap of $1.55 billion and a P/E ratio of -11.16. The business’s 50 day moving average is $9.39 and its two-hundred day moving average is $9.63.

Wealthfront (NASDAQ:WLTH – Get Free Report) last posted its quarterly earnings data on Wednesday, September 9th. The company reported $0.10 earnings per share for the quarter, beating the consensus estimate of $0.09 by $0.01. The company had revenue of $91.87 million during the quarter. Wealthfront had a negative return on equity of 15.99% and a negative net margin of 19.42%.Wealthfront’s revenue for the quarter was up .9% compared to the same quarter last year. Sell-side analysts expect that Wealthfront will post 0.4 earnings per share for the current fiscal year.

Wealthfront News Roundup

Here are the key news stories impacting Wealthfront this week:

Positive Sentiment: Wealthfront reported fiscal second-quarter adjusted earnings of $0.10 per share, ahead of the $0.09 consensus estimate, while revenue reached $91.87 million and increased approximately 0.9% year over year. The results initially supported a sharp advance in WLTH shares. Wealthfront Shares Advance After Fiscal Q2 Earnings Fall, Revenue Rises
Positive Sentiment: Platform assets surpassed $100 billion, a scale milestone that may improve investor confidence in Wealthfront’s ability to attract and retain customer assets. The company also plans to transition customers to a Wealthfront Brokerage Account in October, potentially supporting broader product adoption and monetization. Wealthfront Plans October Transition to Wealthfront Brokerage Account
Neutral Sentiment: Reported short-interest data showed zero shares sold short and a zero-day days-to-cover ratio, but the disclosure also contained an invalid percentage-change figure. The data therefore offers little reliable insight into trading pressure.
Negative Sentiment: Quarterly profit declined because of higher expenses, and Wealthfront continues to post a negative net margin and negative return on equity. These profitability concerns may limit the benefit of the earnings beat. Wealthfront Q2 Profit Drops From Higher Expenses
Negative Sentiment: Johnson Fistel announced an investigation into potential securities claims related to post-IPO disclosures and declines in Wealthfront’s stock. Although no wrongdoing has been established, the investigation adds regulatory and litigation risk. Wealthfront Investor Alert
Negative Sentiment: Director Kenneth Goldman sold 10,000 shares for $100,000, reducing his position by 16.76%. The sale was made under a pre-arranged Rule 10b5-1 plan, which reduces its value as a discretionary bearish signal but may still affect sentiment.

Institutional Trading of Wealthfront

Institutional investors and hedge funds have recently modified their holdings of the stock. Royal Bank of Canada bought a new position in Wealthfront during the 1st quarter worth approximately $27,000. Sandia Investment Management LP acquired a new stake in Wealthfront in the fourth quarter worth $44,000. Strs Ohio bought a new position in shares of Wealthfront during the first quarter worth $56,000. Barclays PLC acquired a new position in shares of Wealthfront in the 4th quarter valued at $136,000. Finally, Squarepoint Ops LLC bought a new stake in shares of Wealthfront in the 2nd quarter valued at $90,000.

Wall Street Analysts Forecast Growth

Several analysts recently commented on WLTH shares. Wells Fargo & Company decreased their price target on Wealthfront from $12.00 to $11.50 and set an “overweight” rating on the stock in a research note on Tuesday, August 4th. Weiss Ratings restated a “sell (d)” rating on shares of Wealthfront in a research note on Monday, July 6th. Keefe, Bruyette & Woods reduced their price target on shares of Wealthfront from $11.00 to $10.50 and set a “market perform” rating on the stock in a research report on Monday, July 13th. The Goldman Sachs Group reissued a “neutral” rating and set a $10.00 price objective on shares of Wealthfront in a report on Thursday. Finally, Wall Street Zen raised shares of Wealthfront from a “sell” rating to a “hold” rating in a research note on Saturday, July 18th. Four research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Wealthfront currently has an average rating of “Hold” and a consensus target price of $12.00.

Check Out Our Latest Stock Report on WLTH

Wealthfront Company Profile

(Get Free Report)

Wealthfront (NASDAQ:WLTH) is a technology-driven wealth management firm that provides automated investment services to individual investors. Operating as a robo-advisor, the company uses algorithms and software to construct and manage diversified portfolios largely composed of low-cost exchange-traded funds (ETFs). Its platform is geared toward long-term, goal-based investing with an emphasis on passive strategies, automated rebalancing and straightforward user experience delivered through web and mobile applications.

The company’s product suite includes automated portfolio management, tax-loss harvesting and goal-planning tools that help clients set and track financial objectives.