Northstar Asset Management Inc. Sells 6,086 Shares of Alphabet Inc. $GOOGL

Posted by Brenda Bartman on Sep 12th, 2026

Northstar Asset Management Inc. reduced its position in Alphabet Inc. (NASDAQ:GOOGL – Free Report) by 8.1% in the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 68,922 shares of the information services provider’s stock after selling 6,086 shares during the period. Alphabet comprises 7.2% of Northstar Asset Management Inc.’s investment portfolio, making the stock its 2nd biggest position. Northstar Asset Management Inc.’s holdings in Alphabet were worth $24,631,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Norges Bank purchased a new position in shares of Alphabet in the fourth quarter valued at $30,534,239,000. Cardano Risk Management B.V. grew its position in shares of Alphabet by 855.3% in the fourth quarter. Cardano Risk Management B.V. now owns 14,525,280 shares of the information services provider’s stock valued at $4,546,413,000 after purchasing an additional 13,004,828 shares during the last quarter. Capital World Investors increased its position in Alphabet by 28.0% during the third quarter. Capital World Investors now owns 53,107,572 shares of the information services provider’s stock worth $12,910,542,000 after buying an additional 11,605,785 shares in the last quarter. Diamant Asset Management Inc. increased its position in Alphabet by 28,950.0% during the 1st quarter. Diamant Asset Management Inc. now owns 9,291,926 shares of the information services provider’s stock worth $2,671,986,000 after purchasing an additional 9,259,940 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership grew its holdings in shares of Alphabet by 90.9% during the first quarter. Arrowstreet Capital Limited Partnership now owns 17,040,373 shares of the information services provider’s stock worth $4,900,078,000 after buying an additional 8,112,680 shares in the last quarter. 40.03% of the stock is owned by institutional investors and hedge funds.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Google agreed to secure nuclear power for 22 years, reportedly locking in roughly half of a plant’s output through 2049. The deal could provide more predictable electricity costs and reliable power for energy-intensive AI data centers, strengthening Alphabet’s infrastructure position. Alphabet Jumps 2.5% After Locking In 22 Years of Nuclear Power
Positive Sentiment: Google completed its acquisition of AI startup Mechanize in a deal reportedly valued at more than $1.5 billion. Mechanize’s former CEO and other employees are joining Google, potentially adding talent focused on AI agents and automation. Google just completed its $1.5 billion-plus deal for AI startup Mechanize
Positive Sentiment: Investor commentary highlighted Alphabet’s strong AI and cloud outlook. Google Cloud is reportedly growing 82% year over year, while Alphabet’s Gemini technology is expanding into professional video-editing software, supporting the case that AI can broaden enterprise revenue beyond search advertising. Microsoft Vs. Alphabet: The Enterprise Fight No One Saw Coming
Positive Sentiment: Recent coverage continues to present Alphabet as attractively valued relative to its growth prospects. The company’s latest reported quarter exceeded expectations, with earnings of $9.11 per share versus a $2.89 consensus estimate and revenue of $119.8 billion versus $117.07 billion expected.
Neutral Sentiment: Alphabet’s inclusion among major AI and cloud beneficiaries, along with Berkshire Hathaway’s reported position in the company, may support investor interest but does not represent a new operating catalyst. Berkshire Hathaway Has a New Top Holding, and It Dominates Its Market
Negative Sentiment: A law firm said it is continuing an investigation into possible federal securities-law violations involving Alphabet. The announcement does not establish wrongdoing, but it introduces a potential legal and reputational overhang. Securities Fraud Investigation Into Alphabet Continues
Negative Sentiment: Alphabet faces scrutiny over the scale of AI infrastructure spending, potential financing pressure across the AI industry, and electricity-demand concerns related to new data centers. Finland opposition parties have warned that Google’s expansion could strain local power supplies and raise energy costs. Finland Risks Strained Power Supply After Google AI Deal

Insider Transactions at Alphabet

In related news, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total value of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares in the company, valued at approximately $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of Alphabet stock in a transaction that occurred on Monday, July 27th. The shares were sold at an average price of $19.46, for a total transaction of $3,832,277.26. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 451,925 shares of company stock valued at $12,371,544. 11.61% of the stock is currently owned by company insiders.

Alphabet Trading Up 1.8%

GOOGL stock opened at $338.50 on Friday. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. The company has a market cap of $4.14 trillion, a price-to-earnings ratio of 17.00, a PEG ratio of 0.96 and a beta of 1.22. The business has a fifty day simple moving average of $346.75 and a 200-day simple moving average of $343.66. Alphabet Inc. has a 52 week low of $235.84 and a 52 week high of $408.61.

Alphabet (NASDAQ:GOOGL – Get Free Report) last issued its earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share for the quarter, beating analysts’ consensus estimates of $2.89 by $6.22. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The firm had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $117.07 billion. On average, equities research analysts expect that Alphabet Inc. will post 20.52 EPS for the current year.

Alphabet Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Stockholders of record on Monday, September 7th will be paid a $0.22 dividend. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s payout ratio is currently 4.42%.

Analyst Upgrades and Downgrades

Several equities research analysts have recently issued reports on the company. Wells Fargo & Company set a $411.00 price objective on Alphabet and gave the stock an “overweight” rating in a report on Thursday, July 23rd. Piper Sandler reiterated an “overweight” rating and set a $395.00 target price (down from $445.00) on shares of Alphabet in a research report on Thursday, July 23rd. New Street Research raised their price target on Alphabet from $450.00 to $455.00 and gave the stock a “buy” rating in a research note on Friday, June 5th. Jefferies Financial Group reissued a “buy” rating on shares of Alphabet in a research note on Monday, June 22nd. Finally, Cantor Fitzgerald restated an “overweight” rating and issued a $420.00 price target (down from $435.00) on shares of Alphabet in a report on Thursday, July 23rd. Five research analysts have rated the stock with a Strong Buy rating, forty-five have issued a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, Alphabet currently has a consensus rating of “Buy” and an average target price of $420.19.

Read Our Latest Report on GOOGL

Alphabet Profile

(Free Report)

Alphabet Inc is a technology and holding company founded in 2015 through a restructuring of Google. The company is headquartered in Mountain View, California, and operates globally, serving consumers, businesses, advertisers and developers across numerous countries and regions.

Alphabet’s largest business is Google Services, which includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and hardware products such as Pixel devices. These products support activities including internet search, digital content distribution, mobile computing, online communications and advertising.