Dollar General (NYSE:DG – Get Free Report) and Maplebear (NASDAQ:CART – Get Free Report) are both large-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership and valuation.
Insider & Institutional Ownership
91.8% of Dollar General shares are held by institutional investors. Comparatively, 63.1% of Maplebear shares are held by institutional investors. 0.6% of Dollar General shares are held by insiders. Comparatively, 24.0% of Maplebear shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Profitability
This table compares Dollar General and Maplebear’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Dollar General | 3.90% | 18.93% | 5.21% |
| Maplebear | 11.97% | 20.19% | 14.13% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Dollar General | 1 | 18 | 10 | 0 | 2.31 |
| Maplebear | 0 | 9 | 15 | 0 | 2.62 |
Dollar General currently has a consensus target price of $135.46, indicating a potential upside of 9.45%. Maplebear has a consensus target price of $56.14, indicating a potential upside of 17.54%. Given Maplebear’s stronger consensus rating and higher possible upside, analysts clearly believe Maplebear is more favorable than Dollar General.
Risk & Volatility
Dollar General has a beta of 0.23, suggesting that its share price is 77% less volatile than the S&P 500. Comparatively, Maplebear has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500.
Earnings and Valuation
This table compares Dollar General and Maplebear”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Dollar General | $42.72 billion | 0.64 | $1.51 billion | $7.69 | 16.09 |
| Maplebear | $3.74 billion | 2.95 | $447.00 million | $1.83 | 26.10 |
Dollar General has higher revenue and earnings than Maplebear. Dollar General is trading at a lower price-to-earnings ratio than Maplebear, indicating that it is currently the more affordable of the two stocks.
Summary
Maplebear beats Dollar General on 10 of the 14 factors compared between the two stocks.
About Dollar General
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper and cleaning products, such as paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food comprising cereals, pasta, canned soups, fruits and vegetables, condiments, spices, sugar, and flour; and perishables that include milk, eggs, bread, refrigerated and frozen food, beer, and wine. The company's consumable products also comprise snacks, such as candies, cookies, crackers, salty snacks, and carbonated beverages; health and beauty products, including over-the-counter medicines and personal care products, such as soaps, body washes, shampoos, cosmetics, and dental hygiene and foot care products; pet supplies and pet food; and tobacco products. In addition, it offers seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, and automotive and home office supplies; and home products that include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Further, the company provides apparel, which comprise basic items for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
About Maplebear
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Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. It sells and delivers grocery products, as well as pickup services through a mobile application and website. It also operates virtual convenience stores; and provides software-as-a-service solutions to retailers. The company was incorporated in 2012 and is based in San Francisco, California.
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