Boston Beer (NYSE:SAM) Shares Up 4.5% – Here’s What Happened

Posted by George Bondi on Sep 10th, 2026

The Boston Beer Company, Inc. (NYSE:SAM – Get Free Report) was up 4.5% during trading on Thursday . The stock traded as high as $170.41 and last traded at $169.6040. 88,066 shares were traded during trading, a decline of 63% from the average daily volume of 235,336 shares. The stock had previously closed at $162.33.

Analysts Set New Price Targets

Several brokerages have issued reports on SAM. Roth Capital reaffirmed a “buy” rating and set a $295.00 price target (down from $315.00) on shares of Boston Beer in a report on Friday, July 24th. Deutsche Bank Aktiengesellschaft set a $176.00 target price on shares of Boston Beer in a research note on Friday, July 24th. Weiss Ratings reiterated a “sell (d)” rating on shares of Boston Beer in a research note on Monday, August 3rd. Citigroup cut their price objective on shares of Boston Beer from $195.00 to $185.00 and set a “neutral” rating for the company in a research report on Friday, July 24th. Finally, Zacks Research downgraded Boston Beer from a “hold” rating to a “strong sell” rating in a research report on Friday, July 24th. One analyst has rated the stock with a Buy rating, eight have issued a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Reduce” and an average target price of $206.91.

View Our Latest Stock Report on SAM

Boston Beer Price Performance

The stock’s 50-day moving average price is $179.83 and its 200-day moving average price is $199.47. The company has a market cap of $1.78 billion, a P/E ratio of -25.19 and a beta of 0.83.

Boston Beer (NYSE:SAM – Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The company reported $3.65 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $4.83 by ($1.18). Boston Beer had a negative net margin of 3.42% and a positive return on equity of 9.99%. The business had revenue of $568.34 million during the quarter, compared to the consensus estimate of $566.68 million. During the same period in the prior year, the firm earned $5.45 EPS. The business’s revenue for the quarter was down 3.3% on a year-over-year basis. Boston Beer has set its FY 2026 guidance at 8.500-10.500 EPS. As a group, analysts expect that The Boston Beer Company, Inc. will post 8.99 EPS for the current fiscal year.

Institutional Investors Weigh In On Boston Beer

A number of large investors have recently added to or reduced their stakes in the stock. IFP Advisors Inc increased its stake in Boston Beer by 333.3% during the 2nd quarter. IFP Advisors Inc now owns 156 shares of the company’s stock worth $28,000 after acquiring an additional 120 shares during the period. Plato Investment Management Ltd acquired a new stake in shares of Boston Beer during the 2nd quarter worth $35,000. Ascentis Independent Advisors acquired a new stake in shares of Boston Beer during the 1st quarter worth $37,000. Public Employees Retirement System of Ohio bought a new position in shares of Boston Beer in the second quarter worth $47,000. Finally, Covestor Ltd increased its position in shares of Boston Beer by 180.9% in the fourth quarter. Covestor Ltd now owns 250 shares of the company’s stock worth $49,000 after purchasing an additional 161 shares during the period. Institutional investors and hedge funds own 81.13% of the company’s stock.

Boston Beer Company Profile

(Get Free Report)

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.