Prospect Financial Services LLC Takes Position in Amazon.com, Inc. $AMZN

Posted by Geri Gentry on Sep 10th, 2026

Prospect Financial Services LLC bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, HoldingsChannel reports. The firm bought 13,785 shares of the e-commerce giant’s stock, valued at approximately $3,286,000. Amazon.com comprises about 1.7% of Prospect Financial Services LLC’s investment portfolio, making the stock its 17th largest position.

Other institutional investors also recently bought and sold shares of the company. Vanguard Group Inc. increased its holdings in shares of Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares during the last quarter. State Street Corp increased its position in Amazon.com by 1.8% in the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock worth $89,708,913,000 after purchasing an additional 6,971,680 shares during the last quarter. Geode Capital Management LLC raised its stake in Amazon.com by 1.1% during the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock valued at $51,753,622,000 after purchasing an additional 2,479,324 shares in the last quarter. Norges Bank bought a new position in Amazon.com during the fourth quarter valued at $32,868,735,000. Finally, Auto Owners Insurance Co grew its stake in shares of Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after buying an additional 98,090,585 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other Amazon.com news, CEO Andrew Jassy sold 20,000 shares of the firm’s stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 6,362 shares of Amazon.com stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the sale, the chief executive officer directly owned 476,681 shares of the company’s stock, valued at approximately $123,465,145.81. This trade represents a 1.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,568,785 over the last 90 days. 8.90% of the stock is owned by insiders.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Major AI-chip supply agreement: Amazon Web Services agreed to a multigenerational collaboration with Qualcomm to develop custom AI inference chips and optical networking systems. The arrangement could involve up to $60 billion of AWS purchases through 2036, helping Amazon diversify beyond Nvidia and potentially reduce AI computing costs. Qualcomm’s Data Center Bet Looks More Real After Amazon’s AI Deal
Positive Sentiment: Expansion of AI and data-center capacity: Amazon and manufacturing partner Wiwynn plan to invest $1.6 billion in Texas, adding nearly 1,000 advanced-manufacturing jobs. Amazon is also raising £4.25 billion through its first sterling bond sale to help fund AI infrastructure and data-center expansion. AMZN And Wiwynn Are Scaling Up in Texas
Positive Sentiment: New growth opportunities: AT&T became the first major U.S. telecom customer for Amazon Leo satellite broadband, while Amazon ordered six additional Ariane 6 launches. These developments support Amazon’s efforts to build businesses beyond e-commerce and AWS. AT&T Becomes Amazon’s First Major Satellite Broadband Telecom Customer
Neutral Sentiment: Board strengthened with cybersecurity expertise: Amazon appointed Kevin Mandia, Mandiant’s founder and former CEO, to its board. The appointment adds security experience as Amazon expands cloud, AI and satellite operations. Amazon adds cybersecurity veteran Kevin Mandia to board
Negative Sentiment: Investor concern over spending and leverage: Amazon’s projected roughly $220 billion of 2026 capital expenditures and negative free cash flow are raising questions about whether AI returns will justify the buildout. The sterling bond sale expands financing capacity but also highlights the company’s reliance on debt markets. Amazon starts selling first sterling bonds
Negative Sentiment: Regulatory and legal risks remain: States including Ohio may reduce data-center tax incentives, potentially increasing infrastructure costs. Amazon also faces a proposed class-action lawsuit alleging discrimination against pregnant warehouse workers, while investigators continue examining a fatal Prime Air cargo-plane crash. Amazon, Google and Meta Face Pushback Over Data Center Tax Breaks

Analysts Set New Price Targets

A number of brokerages recently commented on AMZN. Sanford C. Bernstein reaffirmed an “outperform” rating and issued a $320.00 price target (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. BMO Capital Markets reissued an “outperform” rating and set a $360.00 target price (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. Wells Fargo & Company reiterated an “overweight” rating and set a $338.00 price objective (up from $328.00) on shares of Amazon.com in a research report on Thursday, September 3rd. Roth Capital reiterated a “buy” rating and set a $325.00 price target on shares of Amazon.com in a report on Monday, August 3rd. Finally, Telsey Advisory Group set a $335.00 price objective on shares of Amazon.com and gave the stock an “outperform” rating in a research note on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have given a Hold rating to the company’s stock. According to data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and an average price target of $323.26.

Check Out Our Latest Stock Analysis on Amazon.com

Amazon.com Price Performance

Shares of AMZN stock opened at $252.40 on Thursday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The company has a market capitalization of $2.72 trillion, a P/E ratio of 20.31, a P/E/G ratio of 1.98 and a beta of 1.44. The company’s 50-day simple moving average is $255.09 and its two-hundred day simple moving average is $243.74. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same period last year, the company posted $1.68 earnings per share. The company’s quarterly revenue was up 19.6% compared to the same quarter last year. As a group, equities analysts anticipate that Amazon.com, Inc. will post 8.05 EPS for the current year.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon’s websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.