AON (NYSE:AON – Get Free Report) and Brighthouse Financial (NASDAQ:BHFAN – Get Free Report) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk and profitability.
Analyst Ratings
This is a breakdown of recent ratings and target prices for AON and Brighthouse Financial, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AON | 0 | 7 | 12 | 0 | 2.63 |
| Brighthouse Financial | 0 | 0 | 0 | 0 | 0.00 |
AON presently has a consensus target price of $399.12, suggesting a potential upside of 30.00%. Given AON’s stronger consensus rating and higher probable upside, research analysts plainly believe AON is more favorable than Brighthouse Financial.
Dividends
Institutional & Insider Ownership
86.1% of AON shares are held by institutional investors. 1.0% of AON shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Earnings and Valuation
This table compares AON and Brighthouse Financial”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AON | $17.58 billion | 3.71 | $3.69 billion | $18.14 | 16.93 |
| Brighthouse Financial | $6.35 billion | N/A | N/A | N/A | N/A |
AON has higher revenue and earnings than Brighthouse Financial.
Profitability
This table compares AON and Brighthouse Financial’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AON | 22.27% | 42.13% | 7.57% |
| Brighthouse Financial | N/A | N/A | N/A |
Summary
AON beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.
About AON
Aon Plc engages in the provision of risk, health, and wealth solutions. It focuses on risk capital including claim management, reinsurance, risk analysis, management, retention, and transfer; and human capital involving analytics, health and benefits, investments, pensions and retirement, talent and rewards, and workplace wellbeing. The company was founded in 1982 and is headquartered in Dublin, Ireland.
About Brighthouse Financial
Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off. The Annuities segment consists of variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment offers term, universal, whole, and variable life products for policyholders' needs for financial security and protected wealth transfer. The Run-off segment manages structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. Brighthouse Financial, Inc. was founded in 1863 and is headquartered in Charlotte, North Carolina.
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