WH Smith PLC (LON:SMWH) Receives GBX 570 Consensus Target Price from Brokerages

Posted by on Sep 8th, 2026

WH Smith PLC (LON:SMWH – Get Free Report) has been assigned an average rating of “Hold” from the seven analysts that are currently covering the company, Marketbeat Ratings reports. Four analysts have rated the stock with a hold rating and three have given a buy rating to the company. The average 12-month price target among brokers that have issued ratings on the stock in the last year is GBX 570.

Several brokerages have issued reports on SMWH. Canaccord Genuity Group dropped their target price on shares of WH Smith from GBX 680 to GBX 555 and set a “buy” rating for the company in a research report on Wednesday, June 24th. UBS Group reissued a “neutral” rating and issued a GBX 600 price target on shares of WH Smith in a report on Friday, June 5th. Deutsche Bank Aktiengesellschaft lowered their price objective on shares of WH Smith from GBX 550 to GBX 390 and set a “hold” rating on the stock in a research report on Thursday, June 11th. JPMorgan Chase & Co. cut their target price on shares of WH Smith from GBX 700 to GBX 575 and set an “overweight” rating for the company in a research report on Wednesday, June 17th. Finally, Berenberg Bank reduced their target price on WH Smith from GBX 574 to GBX 420 and set a “hold” rating on the stock in a research note on Tuesday, June 16th.

Read Our Latest Stock Analysis on WH Smith

Insider Activity at WH Smith

In other WH Smith news, insider Leo Quinn bought 365,853 shares of the business’s stock in a transaction that occurred on Wednesday, June 10th. The shares were bought at an average cost of GBX 410 per share, with a total value of £1,499,997.30. Also, insider Helen Rose acquired 11,102 shares of the business’s stock in a transaction dated Monday, August 10th. The stock was acquired at an average price of GBX 450 per share, for a total transaction of £49,959. Insiders bought a total of 436,832 shares of company stock worth $179,485,200 over the last three months. Corporate insiders own 1.05% of the company’s stock.

WH Smith Price Performance

Shares of LON:SMWH opened at GBX 379.60 on Thursday. The company has a 50 day moving average of GBX 417.13 and a 200 day moving average of GBX 496.01. The company has a current ratio of 0.33, a quick ratio of 0.42 and a debt-to-equity ratio of 846.40. The stock has a market cap of £571.30 million, a P/E ratio of -3.93, a P/E/G ratio of 2.65 and a beta of 0.93. WH Smith has a 12 month low of GBX 369 and a 12 month high of GBX 712.

About WH Smith

(Get Free Report)

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.

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