John Wiley & Sons (NYSE:WLY – Get Free Report) and Cardlytics (NASDAQ:CDLX – Get Free Report) are both communication services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk and earnings.
Analyst Recommendations
This is a summary of recent recommendations for John Wiley & Sons and Cardlytics, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| John Wiley & Sons | 0 | 1 | 1 | 0 | 2.50 |
| Cardlytics | 2 | 1 | 0 | 0 | 1.33 |
Cardlytics has a consensus target price of $10.00, suggesting a potential upside of 176.24%. Given Cardlytics’ higher possible upside, analysts plainly believe Cardlytics is more favorable than John Wiley & Sons.
Institutional and Insider Ownership
Earnings and Valuation
This table compares John Wiley & Sons and Cardlytics”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| John Wiley & Sons | $1.68 billion | 1.46 | $221.62 million | $3.78 | 12.71 |
| Cardlytics | $233.27 million | 0.09 | -$103.49 million | ($18.48) | -0.20 |
John Wiley & Sons has higher revenue and earnings than Cardlytics. Cardlytics is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares John Wiley & Sons and Cardlytics’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| John Wiley & Sons | 11.90% | 27.99% | 8.16% |
| Cardlytics | -55.92% | -956.56% | -38.39% |
Risk and Volatility
John Wiley & Sons has a beta of 0.78, indicating that its stock price is 22% less volatile than the S&P 500. Comparatively, Cardlytics has a beta of 0.67, indicating that its stock price is 33% less volatile than the S&P 500.
Summary
John Wiley & Sons beats Cardlytics on 13 of the 14 factors compared between the two stocks.
About John Wiley & Sons
John Wiley & Sons, Inc. engages in the provision of research and learning materials. It operates through the following segments: Research, Learning, and Held for Sale or Sold. The Research segment consists of research publishing and research solutions. The Learning segment includes academic and professional reporting lines and consists of publishing and related knowledge solutions. The Held for Sale or Sold segment offers businesses held-for-sale including Wiley Edge and CrossKnowledge, University Services and Tuition Manager, and Test Prep and Advancement Courses. The company was founded by Charles Wiley in 1807 and is headquartered in Hoboken, NJ.
About Cardlytics
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.
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