Roku (NASDAQ:ROKU) Director Sells $312,600.00 in Stock

Posted by Stanley Muller on Sep 6th, 2026

Roku, Inc. (NASDAQ:ROKU – Get Free Report) Director Neil Hunt sold 2,000 shares of the stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $156.30, for a total value of $312,600.00. Following the transaction, the director directly owned 9,629 shares in the company, valued at approximately $1,505,012.70. The trade was a 17.20% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Price Performance

NASDAQ ROKU opened at $155.59 on Friday. The company has a market cap of $23.09 billion, a P/E ratio of 66.49 and a beta of 2.05. The stock has a 50-day moving average of $148.57 and a two-hundred day moving average of $124.70. Roku, Inc. has a 1-year low of $78.53 and a 1-year high of $159.89.

Roku (NASDAQ:ROKU – Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The company reported $1.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.61 by $0.47. Roku had a net margin of 6.82% and a return on equity of 13.73%. The company had revenue of $1.35 billion for the quarter, compared to analyst estimates of $1.30 billion. During the same period in the prior year, the firm earned $0.07 earnings per share. The business’s revenue for the quarter was up 21.9% compared to the same quarter last year. On average, analysts anticipate that Roku, Inc. will post 2.85 EPS for the current fiscal year.

Analyst Ratings Changes

ROKU has been the subject of several recent research reports. UBS Group raised their price target on shares of Roku from $126.00 to $172.00 and gave the company a “neutral” rating in a research report on Friday, August 7th. Rosenblatt Securities reaffirmed a “buy” rating and set a $160.00 price objective on shares of Roku in a research report on Monday, August 10th. Piper Sandler cut Roku from an “overweight” rating to a “neutral” rating and increased their price objective for the company from $148.00 to $160.00 in a research note on Tuesday, June 16th. Fox Advisors set a $157.00 target price on Roku in a report on Friday, July 17th. Finally, Robert W. Baird reissued a “neutral” rating and set a $160.00 target price on shares of Roku in a research note on Monday, June 15th. One analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating and nineteen have issued a Hold rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and an average target price of $156.17.

View Our Latest Analysis on ROKU

Institutional Investors Weigh In On Roku

A number of hedge funds and other institutional investors have recently modified their holdings of ROKU. California State Teachers Retirement System grew its stake in shares of Roku by 13,741.7% during the second quarter. California State Teachers Retirement System now owns 20,912,738 shares of the company’s stock worth $2,888,886,000 after purchasing an additional 20,761,653 shares in the last quarter. AQR Capital Management LLC raised its stake in Roku by 275.5% in the third quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock valued at $258,897,000 after buying an additional 1,897,407 shares in the last quarter. Arrowstreet Capital Limited Partnership lifted its holdings in Roku by 229.5% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 2,038,347 shares of the company’s stock worth $192,868,000 after buying an additional 1,419,772 shares during the last quarter. Fred Alger Management LLC lifted its holdings in Roku by 7,087.7% during the 4th quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company’s stock worth $154,212,000 after buying an additional 1,401,664 shares during the last quarter. Finally, Norges Bank acquired a new position in shares of Roku during the 4th quarter worth about $92,808,000. 86.30% of the stock is currently owned by institutional investors and hedge funds.

More Roku News

Here are the key news stories impacting Roku this week:

Positive Sentiment: Improving earnings outlook: Zacks assigned Roku a No. 1 “Strong Buy” ranking, citing upward EPS revisions. The rating follows Roku’s latest quarterly results, which exceeded consensus estimates for both earnings and revenue, with revenue rising 21.9% year over year. Bullish EPS Revisions Back IBKR, SNDK, and ROKU
Positive Sentiment: Short-term technical momentum: ROKU recently moved above its 20-day moving average, suggesting improving near-term trading momentum and investor support. Roku Just Overtook the 20-Day Moving Average
Positive Sentiment: Premium hardware expansion: Roku’s Pro Series OLED televisions, starting at $999, could improve its position in higher-end TV hardware and provide additional opportunities to monetize its platform. Roku’s $999 OLED Could Change How TV Makers Make Money
Neutral Sentiment: Platform activity: Pluto TV launched a major update on Roku TVs and players, while the Roku Streaming Stick Plus returned to its prior Amazon price. These developments may support engagement and device demand, but their direct impact on near-term revenue is unclear. Pluto TV Rolls Out an Update on Roku Devices
Neutral Sentiment: Consumer support coverage: Articles describing simple Roku troubleshooting steps and retail discounts for Roku TVs may help customer experience and product sales, but are unlikely to materially affect valuation. Common Roku Problems
Negative Sentiment: Concentrated insider selling: Executives and directors sold a combined 20,846 shares worth roughly $3.25 million. The transactions were made under pre-arranged Rule 10b5-1 plans, and most covered tax withholding on vested equity awards, reducing the bearish significance. Still, the volume of selling may weigh on sentiment, particularly with ROKU near its annual high. Roku Insider Selling

Roku Company Profile

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.