Verizon Communications (NYSE:VZ – Get Free Report) and Rogers Communication (NYSE:RCI – Get Free Report) are both large-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, earnings, valuation, analyst recommendations, dividends, risk and institutional ownership.
Analyst Recommendations
This is a breakdown of current ratings and target prices for Verizon Communications and Rogers Communication, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Verizon Communications | 0 | 12 | 8 | 0 | 2.40 |
| Rogers Communication | 1 | 3 | 5 | 0 | 2.44 |
Verizon Communications presently has a consensus target price of $50.97, indicating a potential upside of 1.63%. Rogers Communication has a consensus target price of $36.00, indicating a potential downside of 4.00%. Given Verizon Communications’ higher possible upside, equities analysts clearly believe Verizon Communications is more favorable than Rogers Communication.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Verizon Communications | 11.64% | 19.48% | 5.07% |
| Rogers Communication | 27.54% | 11.56% | 3.05% |
Dividends
Verizon Communications pays an annual dividend of $2.83 per share and has a dividend yield of 5.6%. Rogers Communication pays an annual dividend of $1.45 per share and has a dividend yield of 3.9%. Verizon Communications pays out 73.7% of its earnings in the form of a dividend. Rogers Communication pays out 17.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Verizon Communications has increased its dividend for 20 consecutive years. Verizon Communications is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Volatility and Risk
Verizon Communications has a beta of 0.26, indicating that its share price is 74% less volatile than the S&P 500. Comparatively, Rogers Communication has a beta of 0.66, indicating that its share price is 34% less volatile than the S&P 500.
Valuation and Earnings
This table compares Verizon Communications and Rogers Communication”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Verizon Communications | $138.19 billion | 1.51 | $17.17 billion | $3.84 | 13.06 |
| Rogers Communication | $15.54 billion | 1.30 | $4.93 billion | $8.28 | 4.53 |
Verizon Communications has higher revenue and earnings than Rogers Communication. Rogers Communication is trading at a lower price-to-earnings ratio than Verizon Communications, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
62.1% of Verizon Communications shares are held by institutional investors. Comparatively, 45.5% of Rogers Communication shares are held by institutional investors. 0.0% of Verizon Communications shares are held by insiders. Comparatively, 29.0% of Rogers Communication shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Verizon Communications beats Rogers Communication on 11 of the 17 factors compared between the two stocks.
About Verizon Communications
Verizon Communications Inc., through its subsidiaries, engages in the provision of communications, technology, information, and entertainment products and services to consumers, businesses, and governmental entities worldwide. It operates in two segments, Verizon Consumer Group (Consumer) and Verizon Business Group (Business). The Consumer segment provides wireless services across the wireless networks in the United States under the Verizon and TracFone brands and through wholesale and other arrangements; and fixed wireless access (FWA) broadband through its wireless networks, as well as related equipment and devices, such as smartphones, tablets, smart watches, and other wireless-enabled connected devices. The segment also offers wireline services in the Mid-Atlantic and Northeastern United States, as well as Washington D.C. through its fiber-optic network, Verizon Fios product portfolio, and a copper-based network. The Business segment provides wireless and wireline communications services and products, including FWA broadband, data, video and conferencing, corporate networking, security and managed network, local and long-distance voice, and network access services to deliver various IoT services and products to businesses, government customers, and wireless and wireline carriers in the United States and internationally. The company was formerly known as Bell Atlantic Corporation and changed its name to Verizon Communications Inc. in June 2000. Verizon Communications Inc. was incorporated in 1983 and is headquartered in New York, New York.
About Rogers Communication
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It also provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
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