DICK’S Sporting Goods (NYSE:DKS) Rating Lowered to “Strong Sell” at Zacks Research

Posted by Francis Steltz on Sep 3rd, 2026

DICK’S Sporting Goods (NYSE:DKS – Get Free Report) was downgraded by equities research analysts at Zacks Research from a “hold” rating to a “strong sell” rating in a research note issued on Tuesday, Zacks reports.

A number of other equities analysts have also recently commented on DKS. Wells Fargo & Company decreased their target price on shares of DICK’S Sporting Goods from $240.00 to $185.00 and set an “overweight” rating on the stock in a research report on Tuesday, August 25th. BNP Paribas Exane restated an “underperform” rating and set a $99.00 price objective on shares of DICK’S Sporting Goods in a research report on Wednesday, August 26th. Truist Financial downgraded DICK’S Sporting Goods from a “buy” rating to a “hold” rating and dropped their price target for the stock from $270.00 to $135.00 in a research note on Wednesday, August 26th. UBS Group cut their price objective on DICK’S Sporting Goods from $275.00 to $178.00 and set a “buy” rating for the company in a report on Thursday, August 27th. Finally, Loop Capital reissued a “hold” rating and issued a $140.00 target price on shares of DICK’S Sporting Goods in a report on Tuesday, August 25th. Twelve research analysts have rated the stock with a Buy rating, eight have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus price target of $170.22.

Get Our Latest Stock Report on DICK’S Sporting Goods

DICK’S Sporting Goods Stock Performance

NYSE DKS opened at $137.33 on Tuesday. DICK’S Sporting Goods has a 52-week low of $120.40 and a 52-week high of $244.38. The company has a fifty day moving average of $199.13 and a 200-day moving average of $207.70. The company has a market capitalization of $12.29 billion, a P/E ratio of 14.75, a P/E/G ratio of 1.54 and a beta of 1.12. The company has a debt-to-equity ratio of 0.33, a quick ratio of 0.36 and a current ratio of 1.49.

DICK’S Sporting Goods (NYSE:DKS – Get Free Report) last released its earnings results on Tuesday, August 25th. The sporting goods retailer reported $3.53 EPS for the quarter, missing analysts’ consensus estimates of $3.74 by ($0.21). DICK’S Sporting Goods had a net margin of 3.97% and a return on equity of 19.21%. The firm had revenue of $5.59 billion during the quarter, compared to the consensus estimate of $5.64 billion. During the same period in the prior year, the company earned $4.38 EPS. The firm’s revenue was up 53.2% compared to the same quarter last year. DICK’S Sporting Goods has set its FY 2026 guidance at 11.000-12.000 EPS. As a group, equities research analysts predict that DICK’S Sporting Goods will post 11.73 EPS for the current fiscal year.

Insider Buying and Selling

In related news, Director William J. Colombo acquired 913 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was bought at an average cost of $133.19 per share, for a total transaction of $121,602.47. Following the purchase, the director owned 181,000 shares in the company, valued at $24,107,390. The trade was a 0.51% increase in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, Director Sandeep Mathrani bought 1,550 shares of DICK’S Sporting Goods stock in a transaction that occurred on Wednesday, August 26th. The stock was purchased at an average cost of $128.89 per share, with a total value of $199,779.50. Following the completion of the acquisition, the director directly owned 11,136 shares in the company, valued at $1,435,319.04. This represents a 16.17% increase in their position. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders acquired 29,563 shares of company stock worth $3,843,882. Company insiders own 28.91% of the company’s stock.

Institutional Investors Weigh In On DICK’S Sporting Goods

A number of institutional investors have recently bought and sold shares of the business. Harbor Investment Advisory LLC bought a new position in shares of DICK’S Sporting Goods during the 1st quarter valued at about $30,000. Elyxium Wealth LLC bought a new stake in shares of DICK’S Sporting Goods in the fourth quarter worth about $35,000. SHP Wealth Management bought a new stake in shares of DICK’S Sporting Goods in the fourth quarter worth about $38,000. Fideuram Asset Management Ireland dac purchased a new stake in shares of DICK’S Sporting Goods in the fourth quarter worth about $44,000. Finally, Clearstead Advisors LLC lifted its position in shares of DICK’S Sporting Goods by 68.8% in the fourth quarter. Clearstead Advisors LLC now owns 243 shares of the sporting goods retailer’s stock worth $48,000 after buying an additional 99 shares in the last quarter. Hedge funds and other institutional investors own 89.83% of the company’s stock.

Key Stories Impacting DICK’S Sporting Goods

Here are the key news stories impacting DICK’S Sporting Goods this week:

Positive Sentiment: Four DICK’S directors reportedly purchased approximately $3.7 million of stock after the recent decline, signaling that insiders view the lower share price as attractive. Director William J. Colombo separately bought 913 shares for about $121,600, increasing his position to 181,000 shares. Dick’s Sporting Goods Directors Buy $3.7 Million of Stock After Shares Plunge SEC insider transaction filing
Neutral Sentiment: Valuation-focused coverage highlights that DKS has fallen substantially and now offers a dividend yield near 4%, but argues investors should wait because earnings and integration risks remain unresolved. DICK’S Sporting Goods: Crashed 31% And Now Yielding Near 4%
Negative Sentiment: Recent earnings showed weaker-than-expected results, while management reduced its consolidated non-GAAP operating-profit outlook and Foot Locker comparable-sales projections. Coverage says the Foot Locker integration is obscuring otherwise stronger core business performance. DICK’S Sporting Goods Securities Investigation Notice DICK’S Sporting Goods’ Foot Locker Integration Clouding Strong Core Results
Negative Sentiment: Several law firms, including Kirby McInerney, Bragar Eagel & Squire, Kaplan Fox, Levi & Korsinsky, Bleichmar Fonti & Auld and Pomerantz, announced investigations into potential securities-law violations. The inquiries center on whether DICK’S adequately disclosed Foot Locker-related inventory, discounting and profit pressures. These announcements are largely investor-solicitation notices and do not establish wrongdoing, but they add legal and reputational overhang. DKS Shareholder Alert Kaplan Fox Investigation

About DICK’S Sporting Goods

(Get Free Report)

DICK’S Sporting Goods is a leading U.S.-based sporting goods retailer that sells a broad range of sports equipment, apparel, footwear and outdoor gear. The company operates an omnichannel business combining physical stores with digital sales, offering products for team sports, fitness, hunting and fishing, golf, and general active lifestyle categories. In addition to its flagship DICK’S stores, the company operates specialty formats such as Golf Galaxy and branded service offerings including team-sports sales and custom equipment solutions.

The company traces its roots to a single sporting goods outlet founded in 1948 and has since grown into a national retail chain serving customers across the United States.