Zacks Research Upgrades Snap (NYSE:SNAP) to “Hold”

Posted by George Bondi on Sep 3rd, 2026

Snap (NYSE:SNAP – Get Free Report) was upgraded by research analysts at Zacks Research from a “strong sell” rating to a “hold” rating in a report released on Tuesday, Zacks reports.

A number of other analysts have also recently commented on SNAP. The Goldman Sachs Group restated a “neutral” rating and set a $6.50 target price on shares of Snap in a report on Tuesday, August 4th. Freedom Capital raised shares of Snap from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, August 4th. Mizuho boosted their price objective on shares of Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a research note on Tuesday, August 4th. Cantor Fitzgerald boosted their price objective on shares of Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a research note on Tuesday, August 4th. Finally, Citizens Jmp restated a “market perform” rating on shares of Snap in a report on Tuesday, August 4th. Two investment analysts have rated the stock with a Strong Buy rating, eight have assigned a Buy rating, twenty-four have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, Snap presently has an average rating of “Hold” and a consensus price target of $7.65.

View Our Latest Stock Report on SNAP

Snap Trading Up 4.5%

SNAP opened at $5.59 on Tuesday. The stock has a market cap of $9.45 billion, a PE ratio of -31.05 and a beta of 1.05. The company has a quick ratio of 2.94, a current ratio of 2.94 and a debt-to-equity ratio of 1.75. The business has a 50 day moving average of $4.96 and a 200-day moving average of $5.14. Snap has a 52 week low of $3.81 and a 52 week high of $9.28.

Snap (NYSE:SNAP – Get Free Report) last issued its quarterly earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, topping the consensus estimate of ($0.12) by $0.02. The company had revenue of $1.60 billion for the quarter, compared to analysts’ expectations of $1.54 billion. Snap had a negative return on equity of 14.61% and a negative net margin of 4.90%.The firm’s revenue for the quarter was up 18.9% on a year-over-year basis. During the same period in the prior year, the firm earned ($0.16) earnings per share. Equities research analysts predict that Snap will post -0.02 earnings per share for the current fiscal year.

Insider Activity

In other news, CAO Rebecca Morrow sold 17,336 shares of Snap stock in a transaction dated Monday, August 17th. The stock was sold at an average price of $5.20, for a total value of $90,147.20. Following the completion of the transaction, the chief accounting officer owned 598,105 shares of the company’s stock, valued at $3,110,146. The trade was a 2.82% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CTO Robert C. Murphy sold 2,000,000 shares of the company’s stock in a transaction dated Wednesday, August 5th. The stock was sold at an average price of $5.55, for a total transaction of $11,100,000.00. Following the completion of the transaction, the chief technology officer owned 41,809,791 shares in the company, valued at approximately $232,044,340.05. The trade was a 4.57% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 2,414,795 shares of company stock valued at $13,251,460. 22.68% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently made changes to their positions in the company. Allworth Financial LP raised its holdings in Snap by 92.3% in the 3rd quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after acquiring an additional 1,581 shares during the last quarter. Arax Advisory Partners boosted its stake in Snap by 220.0% during the 4th quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock valued at $27,000 after purchasing an additional 2,275 shares during the last quarter. EverSource Wealth Advisors LLC boosted its stake in Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after purchasing an additional 3,071 shares during the last quarter. Banque Cantonale Vaudoise bought a new stake in shares of Snap in the 3rd quarter worth $39,000. Finally, Los Angeles Capital Management LLC bought a new stake in shares of Snap in the 4th quarter worth $41,000. Institutional investors own 47.52% of the company’s stock.

About Snap

(Get Free Report)

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.