RLX Technology (NYSE:RLX – Get Free Report) and Gilla (OTCMKTS:GLLA – Get Free Report) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.
Valuation & Earnings
This table compares RLX Technology and Gilla”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| RLX Technology | $566.11 million | 4.87 | $131.83 million | $0.10 | 17.80 |
| Gilla | N/A | N/A | N/A | N/A | N/A |
Analyst Recommendations
This is a breakdown of recent ratings for RLX Technology and Gilla, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| RLX Technology | 0 | 2 | 0 | 0 | 2.00 |
| Gilla | 0 | 0 | 0 | 0 | 0.00 |
RLX Technology presently has a consensus target price of $2.50, indicating a potential upside of 40.45%. Given RLX Technology’s stronger consensus rating and higher possible upside, research analysts plainly believe RLX Technology is more favorable than Gilla.
Profitability
This table compares RLX Technology and Gilla’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| RLX Technology | 20.24% | 6.20% | 5.65% |
| Gilla | N/A | N/A | N/A |
Volatility and Risk
RLX Technology has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500. Comparatively, Gilla has a beta of 13.33, meaning that its stock price is 1,233% more volatile than the S&P 500.
Insider & Institutional Ownership
22.7% of RLX Technology shares are held by institutional investors. 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
RLX Technology beats Gilla on 8 of the 9 factors compared between the two stocks.
About RLX Technology
RLX Technology Inc., together with its subsidiaries, engages in the manufacture and sale of e-vapor products in the People's Republic of China and internationally. It serves partner distributors and retail outlets. The company was founded in 2018 and is headquartered in Beijing, China.
About Gilla
Gilla Inc. engages in the manufacture, marketing, and distribution of generic and premium branded e-liquid used in vaporizers, electronic cigarettes, and other vaping hardware and accessories in Europe, Canada, and the United States. The company offers its products under the brand names of Spectrum Concentrates, Coil Glaze, Craft Vapes, Siren, The Drip Factory, Shake It, Surf Sauce, Ohana, Moshi, Crisp, Just Fruit, Vinto Vape, Vapor's Dozen, Enriched Vapor, and Crown E-liquid. Gilla Inc. sells its products through market channels, including vape shops, retail and wholesale distributors, convenience stores, and e-commerce Websites. The company is headquartered in Daytona Beach, Florida.
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