Traders Buy High Volume of Call Options on GoPro (NASDAQ:GPRO)

Posted by George Bondi on Sep 2nd, 2026

GoPro, Inc. (NASDAQ:GPRO – Get Free Report) saw unusually large options trading activity on Monday. Traders acquired 17,486 call options on the company. This is an increase of 300% compared to the typical daily volume of 4,368 call options.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on GPRO. Zacks Research downgraded shares of GoPro from a “hold” rating to a “strong sell” rating in a research note on Friday, August 21st. Weiss Ratings upgraded GoPro from a “sell (e+)” rating to a “sell (d-)” rating in a report on Monday, July 20th. Finally, Wall Street Zen raised GoPro from a “strong sell” rating to a “sell” rating in a research note on Sunday, August 23rd. Two investment analysts have rated the stock with a Sell rating, According to MarketBeat.com, the company has an average rating of “Sell”.

Get Our Latest Stock Analysis on GPRO

GoPro Trading Up 40.4%

NASDAQ GPRO opened at $1.23 on Wednesday. The company’s 50-day moving average price is $0.70 and its 200-day moving average price is $0.87. The company has a current ratio of 0.57, a quick ratio of 0.35 and a debt-to-equity ratio of 0.58. The stock has a market cap of $226.94 million, a PE ratio of -1.24 and a beta of 2.44. GoPro has a 12 month low of $0.57 and a 12 month high of $3.05.

GoPro (NASDAQ:GPRO – Get Free Report) last announced its quarterly earnings data on Monday, August 10th. The company reported ($0.21) earnings per share for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.23). The company had revenue of $104.93 million for the quarter, compared to the consensus estimate of $151.47 million. GoPro had a negative net margin of 28.52% and a negative return on equity of 411.41%. Equities research analysts forecast that GoPro will post -0.81 earnings per share for the current year.

GoPro News Summary

Here are the key news stories impacting GoPro this week:

Positive Sentiment: Starman Optical merger provides a major catalyst. GoPro agreed to merge with privately held Starman Optical in a transaction valued at approximately $285 million. GoPro shareholders are expected to receive about $1.14 per share in cash while retaining roughly 10% ownership of the combined, Nasdaq-listed company. GoPro Starman Optical merger announcement
Positive Sentiment: Debt reduction could materially improve GoPro’s financial position. The transaction is intended to repay approximately $92 million of outstanding debt, potentially leaving the combined company with a substantially cleaner balance sheet if the deal closes.
Positive Sentiment: Investors are pricing in exposure to faster-growing markets. Starman’s optical transceivers could give GoPro access to AI data-center infrastructure, government, defense and aerospace markets. GoPro plans to continue its camera, subscription and cloud businesses while pursuing the new strategy. The deal is targeted for completion by year-end 2026, subject to shareholder and regulatory approvals. GoPro AI data-center pivot
Positive Sentiment: Retail-trading momentum amplified the move. An SEC filing disclosed that Mark Edward Fischbach, known as Markiplier, beneficially owns 13.5 million shares, or approximately 8.5% of GoPro. The disclosure attracted retail and momentum traders, while unusually heavy call-option activity and potential short covering added volatility. Markiplier GoPro stake

Institutional Trading of GoPro

Institutional investors and hedge funds have recently modified their holdings of the stock. Jump Financial LLC bought a new position in GoPro in the second quarter worth approximately $25,000. Captrust Financial Advisors raised its position in GoPro by 89.6% during the 2nd quarter. Captrust Financial Advisors now owns 33,041 shares of the company’s stock valued at $25,000 after purchasing an additional 15,618 shares in the last quarter. Caitong International Asset Management Co. Ltd raised its position in GoPro by 1,295,800.0% during the 3rd quarter. Caitong International Asset Management Co. Ltd now owns 12,959 shares of the company’s stock valued at $27,000 after purchasing an additional 12,958 shares in the last quarter. Jefferies Financial Group Inc. purchased a new stake in shares of GoPro in the 3rd quarter worth $27,000. Finally, Banco BTG Pactual S.A. purchased a new stake in shares of GoPro in the 2nd quarter worth $27,000. Institutional investors own 70.09% of the company’s stock.

About GoPro

(Get Free Report)

GoPro, Inc (NASDAQ: GPRO) is an American technology company specializing in the design and manufacture of compact, high-definition cameras and related accessories. Headquartered in San Mateo, California, GoPro’s product lineup is centered on its flagship HERO series of action cameras, which combine rugged construction, waterproof housings and advanced imaging capabilities. In addition to the HERO line, the company offers the MAX camera for 360-degree video capture, along with an array of mounts, grips and protective cases to support use in extreme sports, travel and professional video production.

Since its founding in 2002 by Nicholas Woodman, who continues to serve as chief executive officer, GoPro has expanded beyond hardware into software and cloud-based services.