Rosenblatt Securities Begins Coverage on Booking (NASDAQ:BKNG)

Posted by George Bondi on Sep 1st, 2026

Equities research analysts at Rosenblatt Securities assumed coverage on shares of Booking (NASDAQ:BKNG – Get Free Report) in a research report issued on Tuesday, Benzinga reports. The firm set a “buy” rating and a $245.00 price target on the business services provider’s stock. Rosenblatt Securities’ target price would suggest a potential upside of 23.06% from the stock’s previous close.

Other equities analysts have also recently issued reports about the company. Argus raised their target price on Booking from $210.00 to $245.00 and gave the company a “buy” rating in a report on Monday, August 10th. DA Davidson set a $240.00 price target on Booking in a research report on Thursday, August 6th. Wedbush raised their target price on shares of Booking from $211.00 to $247.00 and gave the company an “outperform” rating in a report on Wednesday, August 5th. Evercore restated an “outperform” rating and issued a $270.00 price objective on shares of Booking in a report on Monday, August 24th. Finally, Piper Sandler reaffirmed a “neutral” rating and set a $215.00 price objective (up from $195.00) on shares of Booking in a research report on Wednesday, August 5th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have assigned a Hold rating to the stock. According to data from MarketBeat.com, Booking currently has an average rating of “Moderate Buy” and a consensus price target of $236.70.

Read Our Latest Report on Booking

Booking Stock Down 3.2%

Booking stock opened at $199.09 on Tuesday. The company has a fifty day simple moving average of $192.80 and a 200-day simple moving average of $177.79. The firm has a market capitalization of $149.59 billion, a price-to-earnings ratio of 22.03, a PEG ratio of 1.24 and a beta of 1.07. Booking has a 52-week low of $150.14 and a 52-week high of $226.10.

Booking (NASDAQ:BKNG – Get Free Report) last released its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating analysts’ consensus estimates of $2.43 by $0.11. The company had revenue of $7.35 billion during the quarter, compared to the consensus estimate of $7.19 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. Booking’s quarterly revenue was up 8.1% on a year-over-year basis. During the same quarter in the prior year, the firm earned $55.40 EPS. On average, research analysts anticipate that Booking will post 10.48 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, Director Robert J. Mylod, Jr. sold 1,000 shares of the stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $206.70, for a total value of $206,700.00. Following the sale, the director directly owned 15,000 shares of the company’s stock, valued at approximately $3,100,500. This represents a 6.25% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 50,050 shares of the firm’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $207.59, for a total transaction of $10,389,879.50. Following the transaction, the vice president directly owned 375,025 shares of the company’s stock, valued at approximately $77,851,439.75. This trade represents a 11.77% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 77,550 shares of company stock valued at $16,112,304 in the last three months. 0.17% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Booking

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. California State Teachers Retirement System lifted its position in shares of Booking by 419,256.0% in the second quarter. California State Teachers Retirement System now owns 214,651,580 shares of the business services provider’s stock valued at $38,259,498,000 after acquiring an additional 214,600,394 shares in the last quarter. BlackRock Inc. acquired a new position in Booking in the 2nd quarter valued at about $11,646,302,000. Deutsche Bank AG purchased a new position in Booking in the 2nd quarter valued at about $1,691,186,000. Bank of New York Mellon Corp purchased a new position in Booking in the 2nd quarter valued at about $1,370,455,000. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC boosted its stake in shares of Booking by 2,525.5% during the 2nd quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 6,101,866 shares of the business services provider’s stock worth $1,087,597,000 after purchasing an additional 5,869,459 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Booking Company Profile

(Get Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.