ServiceNow (NYSE:NOW) Stock Price Up 4.6% – Time to Buy?

Posted by Francis Steltz on Aug 28th, 2026

ServiceNow, Inc. (NYSE:NOW – Get Free Report)’s share price was up 4.6% on Friday . The stock traded as high as $145.72 and last traded at $144.77. Approximately 28,792,783 shares were traded during mid-day trading, an increase of 23% from the average daily volume of 23,469,311 shares. The stock had previously closed at $138.43.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Enterprise AI momentum is the primary catalyst. Recent coverage highlights more than $1 billion in AI annual contract value, growing adoption of agentic AI, and new monetization opportunities through offerings such as the AI Control Tower. Investors increasingly view AI as expanding ServiceNow’s platform rather than replacing it. Agentic AI Adoption Boosts NOW’s Growth Prospects Against MSFT & CRM
Positive Sentiment: Salesforce’s strong quarter lifted the entire software sector. Salesforce’s earnings beat, upbeat guidance and AI commentary eased “SaaS-pocalypse” concerns, encouraging investors to buy large enterprise-software companies, including ServiceNow. The broader sector rally and technical breakout have added momentum. Why ServiceNow Rallied Today
Positive Sentiment: Wall Street remains broadly constructive. ServiceNow carries a consensus “Moderate Buy” or Buy-equivalent rating, while recent commentary points to potential upside if enterprise AI spending continues. ServiceNow Receives Consensus Recommendation of Moderate Buy
Neutral Sentiment: The rebound has been substantial but valuation remains a consideration. NOW has risen about 70% from its yearly low and remains below its prior peak. Analysts’ median target of approximately $134 is near or below the recently reported trading level, suggesting that much of the near-term optimism may already be reflected in the stock. Is It a Golden Opportunity to Buy ServiceNow Stock?
Neutral Sentiment: Some investors are taking a balanced approach. Jim Cramer advised selling part of a ServiceNow position to lock in gains while retaining shares for possible further upside. This underscores both the improved outlook and the risk of a sharp pullback after the rally. Jim Cramer Tells Investors What to Do With ServiceNow
Negative Sentiment: ServiceNow disclosed three critical security vulnerabilities. The reported CVSS 10.0 flaws could allow unauthenticated attackers to execute code or access SQL databases, creating potential remediation, reputational and customer-confidence risks, although the direct financial impact was not specified. Three CVSS 10.0 ServiceNow Flaws

Analyst Upgrades and Downgrades

Several research firms have weighed in on NOW. Oppenheimer reiterated an “outperform” rating and set a $140.00 price objective (up from $130.00) on shares of ServiceNow in a research report on Wednesday, July 15th. Jefferies Financial Group restated a “buy” rating and set a $140.00 price objective (up from $135.00) on shares of ServiceNow in a research report on Thursday, July 23rd. DA Davidson set a $170.00 price target on shares of ServiceNow and gave the stock a “buy” rating in a research report on Monday, July 20th. Cantor Fitzgerald boosted their price target on shares of ServiceNow from $122.00 to $141.00 and gave the company an “overweight” rating in a report on Monday, July 20th. Finally, Capital One Financial lifted their price target on ServiceNow from $105.00 to $120.00 and gave the company an “overweight” rating in a report on Tuesday, May 5th. One analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have given a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $144.24.

View Our Latest Stock Analysis on NOW

ServiceNow Stock Up 4.6%

The firm has a 50-day moving average price of $111.34 and a two-hundred day moving average price of $106.33. The company has a market capitalization of $149.69 billion, a P/E ratio of 90.48, a PEG ratio of 2.21 and a beta of 0.94. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW – Get Free Report) last posted its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The company had revenue of $3.99 billion for the quarter, compared to analyst estimates of $3.93 billion. During the same period last year, the business posted $0.81 EPS. The business’s quarterly revenue was up 24.0% on a year-over-year basis. Equities research analysts anticipate that ServiceNow, Inc. will post 2.24 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction on Thursday, August 13th. The shares were sold at an average price of $125.60, for a total value of $188,400.00. Following the completion of the transaction, the director owned 46,690 shares in the company, valued at approximately $5,864,264. This represents a 3.11% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.34% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

A number of institutional investors have recently added to or reduced their stakes in NOW. Millstone Evans Group LLC boosted its stake in shares of ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 132 shares in the last quarter. CBIZ Investment Advisory Services LLC raised its holdings in shares of ServiceNow by 540.0% in the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 135 shares during the last quarter. Blueline Advisors LLC acquired a new stake in shares of ServiceNow in the 4th quarter valued at $25,000. Measured Wealth Private Client Group LLC grew its holdings in ServiceNow by 560.0% during the 4th quarter. Measured Wealth Private Client Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 140 shares during the period. Finally, Wealth Watch Advisors INC increased its stake in shares of ServiceNow by 432.3% in the 4th quarter. Wealth Watch Advisors INC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 134 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

About ServiceNow

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.