Under Armour (NYSE:UAA) Trading Down 3.6% – Should You Sell?

Posted by Francis Steltz on Aug 27th, 2026

Under Armour, Inc. (NYSE:UAA – Get Free Report) was down 3.6% during trading on Tuesday . The stock traded as low as $5.18 and last traded at $5.1740. Approximately 1,441,466 shares traded hands during mid-day trading, a decline of 85% from the average daily volume of 9,625,325 shares. The stock had previously closed at $5.37.

Analysts Set New Price Targets

UAA has been the topic of several recent analyst reports. Wall Street Zen raised shares of Under Armour from a “sell” rating to a “hold” rating in a report on Sunday, May 24th. Telsey Advisory Group cut their target price on shares of Under Armour from $6.00 to $5.50 and set a “market perform” rating for the company in a research note on Wednesday, May 13th. UBS Group set a $9.00 price target on shares of Under Armour and gave the stock a “buy” rating in a research report on Monday, August 10th. The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $6.00 price target on shares of Under Armour in a research note on Wednesday, May 13th. Finally, BNP Paribas Exane lowered their price objective on Under Armour from $7.00 to $5.00 and set a “neutral” rating on the stock in a report on Wednesday, May 13th. One equities research analyst has rated the stock with a Strong Buy rating, one has issued a Buy rating, ten have given a Hold rating and four have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Reduce” and a consensus price target of $5.94.

Get Our Latest Stock Analysis on Under Armour

Under Armour Stock Up 0.6%

The business has a fifty day simple moving average of $6.31 and a two-hundred day simple moving average of $6.28. The company has a current ratio of 1.81, a quick ratio of 0.96 and a debt-to-equity ratio of 0.41. The company has a market cap of $2.21 billion, a PE ratio of -4.48, a price-to-earnings-growth ratio of 1.86 and a beta of 1.67.

Under Armour (NYSE:UAA – Get Free Report) last posted its quarterly earnings results on Friday, August 7th. The company reported $0.05 earnings per share for the quarter, topping analysts’ consensus estimates of $0.02 by $0.03. The firm had revenue of $1.10 billion for the quarter, compared to analyst estimates of $1.11 billion. Under Armour had a negative net margin of 9.99% and a positive return on equity of 4.04%. Under Armour’s quarterly revenue was down 3.2% on a year-over-year basis. During the same period in the previous year, the business posted $0.02 earnings per share. Under Armour has set its FY 2027 guidance at 0.080-0.120 EPS and its Q2 2027 guidance at -0.030–0.010 EPS. As a group, equities research analysts predict that Under Armour, Inc. will post 0.11 earnings per share for the current year.

Insider Buying and Selling

In other news, CFO Reza Taleghani bought 18,656 shares of the firm’s stock in a transaction on Tuesday, August 11th. The shares were bought at an average cost of $5.37 per share, for a total transaction of $100,182.72. Following the acquisition, the chief financial officer directly owned 87,621 shares of the company’s stock, valued at $470,524.77. This trade represents a 27.05% increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available at the SEC website. 15.70% of the stock is owned by company insiders.

Institutional Trading of Under Armour

Hedge funds and other institutional investors have recently made changes to their positions in the company. Blair William & Co. IL lifted its holdings in Under Armour by 40.0% in the fourth quarter. Blair William & Co. IL now owns 5,164 shares of the company’s stock valued at $26,000 after acquiring an additional 1,476 shares during the last quarter. State of Wyoming acquired a new stake in Under Armour during the second quarter worth $44,000. Hantz Financial Services Inc. raised its position in Under Armour by 202.7% in the fourth quarter. Hantz Financial Services Inc. now owns 8,455 shares of the company’s stock valued at $42,000 after purchasing an additional 5,662 shares during the period. Equitable Holdings Inc. purchased a new stake in Under Armour in the fourth quarter valued at $51,000. Finally, Florida Financial Advisors LLC purchased a new stake in Under Armour in the second quarter valued at $72,000. Institutional investors and hedge funds own 34.58% of the company’s stock.

About Under Armour

(Get Free Report)

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.