Telsey Advisory Group Initiates Coverage on Reformation (NYSE:REF)

Posted by Brian Himes on Aug 24th, 2026

Research analysts at Telsey Advisory Group assumed coverage on shares of Reformation (NYSE:REF – Get Free Report) in a research note issued to investors on Monday. The brokerage set an “outperform” rating and a $20.00 price target on the stock. Telsey Advisory Group’s price objective would suggest a potential upside of 37.93% from the company’s current price.

A number of other equities analysts have also weighed in on the stock. Royal Bank Of Canada started coverage on shares of Reformation in a research report on Monday. They set an “outperform” rating and a $18.00 target price for the company. Morgan Stanley initiated coverage on shares of Reformation in a research note on Monday. They set an “equal weight” rating and a $16.00 price target on the stock. William Blair initiated coverage on shares of Reformation in a research report on Monday. They set an “outperform” rating on the stock. BTIG Research began coverage on shares of Reformation in a report on Monday. They issued a “buy” rating and a $20.00 price target for the company. Finally, Wall Street Zen upgraded Reformation to a “hold” rating in a report on Saturday, August 8th. Seven equities research analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $18.60.

Read Our Latest Research Report on Reformation

Reformation Price Performance

NYSE REF opened at $14.50 on Monday. Reformation has a twelve month low of $14.29 and a twelve month high of $17.26.

Insider Activity

In other news, major shareholder Scsp Refo sold 2,987,199 shares of the company’s stock in a transaction that occurred on Friday, July 31st. The stock was sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the transaction, the insider owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This represents a 9.31% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, Director Yael Aflalo sold 1,204,029 shares of the stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the sale, the director owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. The trade was a 9.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure.