Under Armour (NYSE:UA) Stock Price Crosses Below 50 Day Moving Average – Here’s Why

Posted by Stanley Muller on Aug 22nd, 2026

Under Armour, Inc. (NYSE:UA – Get Free Report) shares passed below its 50-day moving average during trading on Thursday . The stock has a 50-day moving average of $6.20 and traded as low as $4.98. Under Armour shares last traded at $5.14, with a volume of 2,054,732 shares changing hands.

Wall Street Analyst Weigh In

A number of equities research analysts have recently issued reports on UA shares. Robert W. Baird set a $5.50 price target on shares of Under Armour in a report on Wednesday, May 13th. Weiss Ratings raised shares of Under Armour from a “sell (d-)” rating to a “sell (d)” rating in a report on Wednesday. One analyst has rated the stock with a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Sell” and an average target price of $5.50.

Check Out Our Latest Research Report on Under Armour

Under Armour Stock Performance

The company has a 50-day moving average of $6.19 and a 200 day moving average of $6.14. The company has a quick ratio of 0.96, a current ratio of 1.81 and a debt-to-equity ratio of 0.41. The firm has a market capitalization of $2.26 billion, a PE ratio of -4.57 and a beta of 1.59.

Under Armour (NYSE:UA – Get Free Report) last released its quarterly earnings results on Friday, August 7th. The company reported $0.05 earnings per share for the quarter, beating the consensus estimate of $0.02 by $0.03. The firm had revenue of $1.10 billion for the quarter, compared to analysts’ expectations of $1.11 billion. Under Armour had a positive return on equity of 4.04% and a negative net margin of 9.99%.Under Armour has set its Q2 2027 guidance at -0.030–0.010 EPS and its FY 2027 guidance at 0.080-0.120 EPS.

Insider Buying and Selling

In related news, CFO Reza Taleghani purchased 18,656 shares of the business’s stock in a transaction on Tuesday, August 11th. The stock was acquired at an average price of $5.37 per share, with a total value of $100,182.72. Following the purchase, the chief financial officer directly owned 87,621 shares in the company, valued at approximately $470,524.77. This represents a 27.05% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. 15.60% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Under Armour

A number of large investors have recently added to or reduced their stakes in UA. AQR Capital Management LLC lifted its position in shares of Under Armour by 247.3% in the 1st quarter. AQR Capital Management LLC now owns 98,632 shares of the company’s stock worth $587,000 after purchasing an additional 70,231 shares during the period. Goldman Sachs Group Inc. boosted its holdings in shares of Under Armour by 34.4% during the 1st quarter. Goldman Sachs Group Inc. now owns 388,256 shares of the company’s stock valued at $2,310,000 after acquiring an additional 99,402 shares during the last quarter. Prudential Financial Inc. grew its position in Under Armour by 26.4% in the 2nd quarter. Prudential Financial Inc. now owns 19,560 shares of the company’s stock worth $127,000 after purchasing an additional 4,083 shares during the period. Cerity Partners LLC purchased a new stake in Under Armour during the second quarter valued at $65,000. Finally, Quantinno Capital Management LP lifted its stake in shares of Under Armour by 16.5% in the 2nd quarter. Quantinno Capital Management LP now owns 184,882 shares of the company’s stock worth $1,200,000 after purchasing an additional 26,217 shares during the period. Hedge funds and other institutional investors own 36.35% of the company’s stock.

Under Armour Company Profile

(Get Free Report)

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.