Alphabet (NASDAQ:GOOG) Trading Down 1% – Should You Sell?

Posted by Stanley Muller on Aug 22nd, 2026

Alphabet Inc. (NASDAQ:GOOG – Get Free Report)’s share price traded down 1% during mid-day trading on Thursday . The company traded as low as $336.17 and last traded at $338.20. 14,102,349 shares were traded during trading, a decline of 33% from the average session volume of 21,191,225 shares. The stock had previously closed at $341.70.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: AI infrastructure expansion: Alphabet’s expanded custom-silicon relationship with Marvell covers components connected to Google’s TPU ecosystem, including inference accelerators, networking, storage, and memory products. The agreement gives Alphabet more supply-chain flexibility and supports continued AI capacity growth, although it may increase dependence on multiple chip partners. Jensen Huang Thinks This Chip Stock Could Hit $1 Trillion
Positive Sentiment: Waymo growth: Alphabet’s autonomous-driving unit received approval to operate thousands of robotaxis in Nevada and has expanded its lower-cost next-generation vehicles to riders in Los Angeles, Phoenix, and San Francisco. Waymo also introduced a custom AI chip designed to reduce reliance on Nvidia and AMD, potentially improving long-term economics. Robotaxi Permits in Nevada
Positive Sentiment: Investor and analyst support: Berkshire Hathaway significantly increased its Alphabet position, reinforcing the view that the company fits a value-oriented investment strategy. Rosenblatt initiated coverage with a “Buy” rating, while analysts continue to point to resilient Search, fast-growing Cloud, and strong earnings momentum. Berkshire’s Alphabet Investment
Neutral Sentiment: DeepMind leadership transition: Nobel Prize-winning co-founder Demis Hassabis is moving from day-to-day management to chairman and chief scientist roles, while Koray Kavukcuoglu will oversee operations. The change could improve Alphabet-wide AI coordination, but investors may monitor execution and retention risks. DeepMind Leadership Change
Negative Sentiment: Firebase enforcement risk: Indian authorities directed Google to remove hundreds of Firebase accounts allegedly used in bank impersonation scams. The action could increase compliance costs and renew concerns about misuse of Alphabet’s platforms. India Orders Removal of Firebase Accounts

Wall Street Analysts Forecast Growth

A number of equities analysts have recently commented on GOOG shares. TD Cowen reissued a “buy” rating and issued a $475.00 price target on shares of Alphabet in a research report on Thursday, July 23rd. Barclays reaffirmed an “overweight” rating and set a $425.00 price objective (up from $405.00) on shares of Alphabet in a report on Thursday, July 23rd. Piper Sandler reiterated an “overweight” rating and issued a $395.00 target price (down from $445.00) on shares of Alphabet in a research note on Thursday, July 23rd. DZ Bank upgraded shares of Alphabet to a “strong-buy” rating in a report on Thursday, July 23rd. Finally, Pivotal Research boosted their target price on shares of Alphabet from $470.00 to $475.00 and gave the stock a “buy” rating in a research report on Thursday, July 23rd. Six equities research analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, Alphabet presently has a consensus rating of “Buy” and an average target price of $415.55.

Get Our Latest Stock Report on Alphabet

Alphabet Trading Up 1.0%

The company has a market capitalization of $4.18 trillion, a P/E ratio of 17.16, a P/E/G ratio of 0.95 and a beta of 1.23. The company has a 50-day simple moving average of $350.34 and a 200 day simple moving average of $339.73. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72.

Alphabet (NASDAQ:GOOG – Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, beating the consensus estimate of $2.87 by $6.24. The company had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.Alphabet’s revenue for the quarter was up 24.2% compared to the same quarter last year. During the same period in the prior year, the business earned $2.31 earnings per share. Sell-side analysts expect that Alphabet Inc. will post 20.51 earnings per share for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a $0.22 dividend. The ex-dividend date of this dividend is Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is 4.42%.

Insider Activity at Alphabet

In other Alphabet news, insider John Kent Walker sold 8,998 shares of the firm’s stock in a transaction on Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the sale, the insider directly owned 75,290 shares in the company, valued at $26,298,044.10. This trade represents a 10.68% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CAO Marsida Saraci sold 449 shares of the company’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the transaction, the chief accounting officer directly owned 27,386 shares of the company’s stock, valued at $9,125,015.20. This represents a 1.61% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 451,945 shares of company stock valued at $12,382,714 in the last quarter. Company insiders own 12.99% of the company’s stock.

Hedge Funds Weigh In On Alphabet

Institutional investors and hedge funds have recently bought and sold shares of the business. Castlekeep Investment Advisors LLC bought a new stake in Alphabet during the 2nd quarter worth about $29,000. Nvest Wealth Strategies Inc. acquired a new position in shares of Alphabet during the fourth quarter worth approximately $38,000. Lifetime Wealth Management P.C. acquired a new position in shares of Alphabet during the fourth quarter worth approximately $38,000. Imprint Wealth LLC acquired a new position in shares of Alphabet during the third quarter worth approximately $31,000. Finally, Bard Associates Inc. bought a new stake in shares of Alphabet during the fourth quarter valued at approximately $41,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Alphabet Company Profile

(Get Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.