Rakuten Securities Inc. purchased a new stake in shares of SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm purchased 519,016 shares of the company’s stock, valued at approximately $9,306,000. SoFi Technologies accounts for 2.2% of Rakuten Securities Inc.’s holdings, making the stock its 7th biggest position.
Several other institutional investors also recently bought and sold shares of the business. Cary Street Partners Investment Advisory LLC grew its stake in SoFi Technologies by 21.2% in the 4th quarter. Cary Street Partners Investment Advisory LLC now owns 2,880 shares of the company’s stock valued at $75,000 after acquiring an additional 503 shares during the period. Bensler LLC grew its position in shares of SoFi Technologies by 3.6% in the fourth quarter. Bensler LLC now owns 17,450 shares of the company’s stock valued at $457,000 after purchasing an additional 600 shares in the last quarter. Mayflower Financial Advisors LLC increased its stake in shares of SoFi Technologies by 2.3% in the 1st quarter. Mayflower Financial Advisors LLC now owns 29,202 shares of the company’s stock worth $464,000 after acquiring an additional 653 shares during the last quarter. CX Institutional increased its position in SoFi Technologies by 36.2% during the second quarter. CX Institutional now owns 2,477 shares of the company’s stock worth $44,000 after purchasing an additional 658 shares during the last quarter. Finally, PKS Advisory Services LLC increased its holdings in shares of SoFi Technologies by 6.1% during the 4th quarter. PKS Advisory Services LLC now owns 11,800 shares of the company’s stock worth $309,000 after buying an additional 675 shares during the last quarter. 38.43% of the stock is owned by institutional investors and hedge funds.
Insiders Place Their Bets
In other SoFi Technologies news, CTO Jeremy Rishel sold 102,123 shares of the stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the completion of the transaction, the chief technology officer owned 895,089 shares in the company, valued at approximately $15,914,682.42. This represents a 10.24% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 10,954 shares of the stock in a transaction dated Monday, July 20th. The shares were sold at an average price of $17.19, for a total transaction of $188,299.26. Following the completion of the transaction, the executive vice president owned 367,728 shares of the company’s stock, valued at $6,321,244.32. This represents a 2.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 125,219 shares of company stock worth $2,214,948 in the last ninety days. 2.50% of the stock is currently owned by corporate insiders.
SoFi Technologies Trading Up 5.5%
SoFi Technologies (NASDAQ:SOFI – Get Free Report) last announced its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.01. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The company had revenue of $1.21 billion for the quarter, compared to analysts’ expectations of $1.11 billion. During the same period in the previous year, the company posted $0.08 EPS. SoFi Technologies’s revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Equities analysts forecast that SoFi Technologies, Inc. will post 0.61 EPS for the current year.
Key Stories Impacting SoFi Technologies
Here are the key news stories impacting SoFi Technologies this week:
- Positive Sentiment: Bitcoin’s breakout lifted crypto-linked fintech stocks, including SoFi, as capital moved into retail brokerages and digital-asset-related companies. The rally was also supported by renewed optimism around the proposed Clarity Act, which could establish clearer U.S. cryptocurrency regulations. SoFi, Robinhood and Affirm crypto rally article
- Positive Sentiment: Piper Sandler awarded SoFi an Overweight rating, while another Wall Street analyst suggested the shares could rise about 20%. The bullish view reflects SoFi’s recent earnings beats, improving profitability, and an attractive valuation after the stock’s difficult first half of 2026. Piper Sandler Overweight rating article Analyst 20 percent upside article
- Positive Sentiment: Unusually heavy call-option activity indicated bullish short-term trading interest, with 523,615 calls purchased—approximately 36% above typical daily volume.
- Positive Sentiment: SoFi’s reported record $14.8 billion in loan originations points to strong demand and continued growth potential. Its diversified revenue base, deposit funding, and stronger profitability were also cited as advantages over some fintech-lending peers. SoFi loan originations article
- Neutral Sentiment: The lending expansion remains dependent on credit performance and funding costs. Higher interest rates could pressure loan demand, margins, and the valuation investors are willing to assign to SOFI.
- Negative Sentiment: Some valuation analysis indicates that SoFi trades at a premium to estimated fair value despite its strong three-year returns, limiting the margin of safety and potentially capping further upside. SoFi valuation analysis
Wall Street Analysts Forecast Growth
Several brokerages recently issued reports on SOFI. The Goldman Sachs Group boosted their price objective on shares of SoFi Technologies from $17.00 to $21.00 and gave the company a “neutral” rating in a report on Thursday, July 9th. Truist Financial increased their price objective on SoFi Technologies from $18.00 to $19.00 and gave the company a “hold” rating in a research note on Wednesday, August 12th. Stephens decreased their price target on shares of SoFi Technologies from $26.00 to $25.00 and set an “overweight” rating for the company in a research note on Thursday, April 30th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $18.00 price objective on shares of SoFi Technologies in a research report on Thursday, April 30th. Finally, TD Cowen reduced their price objective on shares of SoFi Technologies from $24.00 to $18.00 and set a “hold” rating for the company in a research report on Thursday, April 30th. Eight analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat.com, SoFi Technologies has an average rating of “Hold” and a consensus target price of $22.42.
Get Our Latest Research Report on SOFI
SoFi Technologies Profile
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
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