Adobe (NASDAQ:ADBE) Stock Price Expected to Rise, Bank of America Analyst Says

Posted by Brenda Bartman on Aug 19th, 2026

Adobe (NASDAQ:ADBE – Get Free Report) had its target price hoisted by equities researchers at Bank of America from $190.00 to $220.00 in a report issued on Wednesday,Benzinga reports. The brokerage currently has an “underperform” rating on the software company’s stock. Bank of America‘s price target suggests a potential downside of 19.02% from the company’s current price.

Other analysts have also recently issued reports about the company. Evercore set a $225.00 price target on Adobe and gave the company an “in-line” rating in a research note on Friday, June 12th. TD Cowen decreased their price objective on Adobe from $310.00 to $285.00 and set a “hold” rating for the company in a report on Monday, June 8th. BMO Capital Markets reduced their price target on Adobe from $285.00 to $230.00 and set a “market perform” rating for the company in a research report on Friday, June 12th. Royal Bank Of Canada reduced their price objective on shares of Adobe from $350.00 to $285.00 and set an “outperform” rating for the company in a research note on Monday, June 8th. Finally, JPMorgan Chase & Co. lowered their target price on Adobe from $420.00 to $340.00 and set an “overweight” rating on the stock in a research report on Friday, June 12th. Seven equities research analysts have rated the stock with a Buy rating, twenty-one have issued a Hold rating and five have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Hold” and an average target price of $270.96.

View Our Latest Stock Analysis on Adobe

Adobe Stock Performance

Shares of NASDAQ:ADBE traded up $8.54 during trading on Wednesday, reaching $271.68. The stock had a trading volume of 2,440,063 shares, compared to its average volume of 5,895,552. The firm has a market capitalization of $107.99 billion, a price-to-earnings ratio of 15.56, a P/E/G ratio of 0.89 and a beta of 1.40. The stock has a fifty day simple moving average of $229.32 and a two-hundred day simple moving average of $245.06. The company has a quick ratio of 0.75, a current ratio of 0.75 and a debt-to-equity ratio of 0.42. Adobe has a 52 week low of $190.12 and a 52 week high of $370.86.

Adobe (NASDAQ:ADBE – Get Free Report) last announced its quarterly earnings data on Thursday, June 11th. The software company reported $5.96 EPS for the quarter, beating analysts’ consensus estimates of $5.82 by $0.14. The business had revenue of $6.62 billion during the quarter, compared to analyst estimates of $6.45 billion. Adobe had a net margin of 28.69% and a return on equity of 65.11%. The firm’s revenue for the quarter was up 12.7% on a year-over-year basis. During the same quarter in the prior year, the business earned $5.06 earnings per share. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. As a group, analysts anticipate that Adobe will post 19.81 earnings per share for the current fiscal year.

Adobe declared that its Board of Directors has authorized a share buyback program on Tuesday, April 21st that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the software company to buy up to 24.9% of its stock through open market purchases. Stock buyback programs are typically an indication that the company’s management believes its shares are undervalued.

Insider Transactions at Adobe

In related news, CAO Jillian Forusz sold 416 shares of the company’s stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total transaction of $109,961.28. Following the completion of the sale, the chief accounting officer directly owned 3,824 shares in the company, valued at $1,010,797.92. This represents a 9.81% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director David A. Ricks bought 10,000 shares of the company’s stock in a transaction dated Thursday, June 25th. The stock was bought at an average cost of $194.51 per share, with a total value of $1,945,100.00. Following the acquisition, the director directly owned 17,655 shares of the company’s stock, valued at approximately $3,434,074.05. The trade was a 130.63% increase in their position. The SEC filing for this purchase provides additional information. Insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Adobe

Several hedge funds have recently modified their holdings of the company. SWAN Capital LLC lifted its stake in Adobe by 43.1% in the third quarter. SWAN Capital LLC now owns 103 shares of the software company’s stock worth $36,000 after acquiring an additional 31 shares during the period. Logan Capital Management Inc. increased its position in Adobe by 0.3% during the 3rd quarter. Logan Capital Management Inc. now owns 9,789 shares of the software company’s stock valued at $3,453,000 after purchasing an additional 32 shares during the period. Vista Capital Partners Inc. raised its holdings in Adobe by 5.8% in the 2nd quarter. Vista Capital Partners Inc. now owns 624 shares of the software company’s stock worth $241,000 after purchasing an additional 34 shares in the last quarter. Klingman & Associates LLC lifted its position in shares of Adobe by 3.5% in the 4th quarter. Klingman & Associates LLC now owns 1,104 shares of the software company’s stock worth $386,000 after purchasing an additional 37 shares during the period. Finally, WPG Advisers LLC boosted its stake in shares of Adobe by 45.9% during the 4th quarter. WPG Advisers LLC now owns 124 shares of the software company’s stock valued at $43,000 after purchasing an additional 39 shares in the last quarter. Institutional investors and hedge funds own 81.79% of the company’s stock.

About Adobe

(Get Free Report)

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.