Apple Inc. $AAPL Shares Purchased by Pacific Excel Wealth Advisors Inc.

Posted by Brenda Bartman on Aug 19th, 2026

Pacific Excel Wealth Advisors Inc. grew its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 181.0% in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 24,145 shares of the iPhone maker’s stock after acquiring an additional 15,554 shares during the period. Apple comprises about 2.7% of Pacific Excel Wealth Advisors Inc.’s portfolio, making the stock its 7th largest holding. Pacific Excel Wealth Advisors Inc.’s holdings in Apple were worth $6,987,000 at the end of the most recent reporting period.

Several other institutional investors also recently modified their holdings of the company. Norges Bank acquired a new stake in shares of Apple during the 4th quarter worth about $52,266,468,000. Nuveen LLC bought a new stake in shares of Apple during the 1st quarter valued at $17,472,482,000. Cardano Risk Management B.V. increased its position in shares of Apple by 890.7% in the fourth quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock worth $11,413,990,000 after purchasing an additional 37,746,784 shares during the period. Laurel Wealth Advisors LLC increased its holdings in Apple by 20,464.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock valued at $5,553,753,000 after buying an additional 26,937,401 shares during the period. Finally, Vanguard Group Inc. raised its position in shares of Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after buying an additional 26,856,752 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple will replace the European Union’s controversial per-install Core Technology Fee with a simpler 5% commission on digital transactions for apps distributed outside the App Store or through alternative marketplaces. The changes, effective October 1, are intended to resolve disputes related to the EU’s Digital Markets Act and reduce regulatory uncertainty. Apple overhauls Europe app store fees to resolve payments clash
Positive Sentiment: Apple is also making it easier for developers to operate alternative app stores in Europe. Investors may view the settlement as removing a persistent overhang and avoiding potentially larger penalties or prolonged legal battles. Apple overhauls its EU App Store fees, loosens rules for alternative app stores
Positive Sentiment: Rothschild & Co. Redburn upgraded Apple from “Hold” or “Neutral” to “Buy” and raised its price target to $400 from $260. The bullish case centers on a potential premium foldable iPhone—modeled at roughly 14 million units priced near $2,199—and a possible improvement in Apple’s artificial-intelligence strategy. Could Apple stock jump 30%? This Nvidia AI bet may hold the key
Neutral Sentiment: The new EU terms may improve developer relations and compliance, but the lower and broader commission structure could reduce App Store economics over time. Apple has acknowledged that antitrust actions and new rules are beginning to weigh on its approximately $100 billion Services business. Antitrust attacks start to bite into Apple’s Services business
Negative Sentiment: Appaloosa Management, led by David Tepper, disclosed put positions referencing about 835,000 Apple shares. The position signals caution toward AAPL’s valuation and growth outlook, although it is an individual investor’s trade rather than a fundamental change. Billionaire David Tepper Is Short Apple
Negative Sentiment: U.S. officials reportedly urged Apple not to purchase memory chips from Chinese suppliers. Complying could raise component costs or constrain sourcing flexibility as AI demand tightens memory supply, creating a potential margin headwind. Market Chatter: Apple May Buy Chinese Memory Chips Despite US Request

Analyst Upgrades and Downgrades

A number of analysts have recently weighed in on AAPL shares. Robert W. Baird upped their price target on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a report on Friday, July 24th. DZ Bank cut Apple from a “buy” rating to a “hold” rating and set a $310.00 target price for the company. in a research note on Tuesday, August 4th. Rosenblatt Securities lifted their price target on Apple from $276.00 to $300.00 and gave the company a “neutral” rating in a research note on Friday, July 31st. UBS Group reissued a “neutral” rating on shares of Apple in a report on Friday, July 31st. Finally, JPMorgan Chase & Co. dropped their target price on shares of Apple from $345.00 to $340.00 and set an “overweight” rating for the company in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $330.53.

Check Out Our Latest Research Report on AAPL

Apple Price Performance

Apple stock opened at $310.03 on Wednesday. The firm has a market cap of $4.52 trillion, a P/E ratio of 35.55, a P/E/G ratio of 2.62 and a beta of 1.09. Apple Inc. has a one year low of $223.78 and a one year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock’s 50 day moving average is $309.45 and its 200 day moving average is $286.11.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm posted $1.57 EPS. As a group, research analysts expect that Apple Inc. will post 8.76 EPS for the current year.

Apple Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Insider Buying and Selling at Apple

In related news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total transaction of $442,852.25. Following the transaction, the senior vice president directly owned 40,107 shares of the company’s stock, valued at $12,342,929.25. This represents a 3.46% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is owned by corporate insiders.

Apple Profile

(Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.