Waldencast (NASDAQ:WALDW – Get Free Report) and Honest (NASDAQ:HNST – Get Free Report) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends and risk.
Analyst Ratings
This is a summary of current ratings and target prices for Waldencast and Honest, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Waldencast | 0 | 0 | 0 | 0 | 0.00 |
| Honest | 2 | 4 | 2 | 1 | 2.22 |
Honest has a consensus price target of $4.84, indicating a potential upside of 0.31%. Given Honest’s stronger consensus rating and higher possible upside, analysts clearly believe Honest is more favorable than Waldencast.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Waldencast | $272.07 million | N/A | N/A | N/A | N/A |
| Honest | $371.32 million | 1.43 | -$15.69 million | ($0.11) | -43.86 |
Waldencast has higher earnings, but lower revenue than Honest.
Institutional & Insider Ownership
45.5% of Honest shares are held by institutional investors. 9.4% of Honest shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Waldencast and Honest’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Waldencast | N/A | N/A | N/A |
| Honest | -3.56% | 4.31% | 3.33% |
Summary
Honest beats Waldencast on 9 of the 10 factors compared between the two stocks.
About Waldencast
Waldencast plc operates in the beauty and wellness industry. It engages in developing, acquiring, accelerating, and scaling various brands. The company provides cosmetic, over-the-counter, and prescription products under the Obagi Medical, Obagi Clinical, and Obagi Professional brands; and a Skintrinsiq device for use in facial treatments that is used by physicians' offices, spas, and aestheticians. It also offers clean makeup products under the Milk Makeup brand. The company sells its products to dermatologists, plastic surgeons, and other physicians who focuses on aesthetic and therapeutic skincare, including physicians on site at medical spas, through its direct sales force, as well as through distribution partners. Waldencast plc was incorporated in 2020 and is headquartered in White Plains, New York.
About Honest
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
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