MediaCo (NASDAQ:MDIA – Get Free Report) and Gray Media (NYSE:GTN – Get Free Report) are both small-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.
Analyst Recommendations
This is a summary of current ratings and recommmendations for MediaCo and Gray Media, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MediaCo | 1 | 0 | 0 | 0 | 1.00 |
| Gray Media | 1 | 2 | 3 | 0 | 2.33 |
Gray Media has a consensus target price of $7.88, suggesting a potential upside of 51.30%. Given Gray Media’s stronger consensus rating and higher probable upside, analysts clearly believe Gray Media is more favorable than MediaCo.
Institutional & Insider Ownership
Earnings & Valuation
This table compares MediaCo and Gray Media”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MediaCo | $136.69 million | 0.57 | -$67.84 million | ($0.83) | -1.15 |
| Gray Media | $3.10 billion | 0.17 | -$85.00 million | ($0.61) | -8.53 |
MediaCo has higher earnings, but lower revenue than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than MediaCo, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares MediaCo and Gray Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MediaCo | N/A | N/A | N/A |
| Gray Media | -0.83% | -1.12% | -0.23% |
Summary
MediaCo beats Gray Media on 7 of the 13 factors compared between the two stocks.
About MediaCo
MediaCo Holding Inc. owns and operates radio stations in the United States. The company engages in the operation of WQHT-FM and WBLS-FM radio stations in the New York City area. It also offers digital advertising, and events, which includes sponsorships, ticket sales, licensing, and syndication services. MediaCo Holding Inc. was incorporated in 2019 and is headquartered in New York, New York.
About Gray Media
Gray Television, Inc., a television broadcasting company, owns and/or operates television stations and digital assets in the United States. It also broadcasts secondary digital channels affiliated to ABC, CBS, NBC, and FOX, as well as various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, Circle, Telemundo, THE365, and Outlaw; and local news/weather channels in various markets. It owns and operates television stations and digital assets that serve television markets in the United States. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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