PFG Investments LLC Grows Position in Booking Holdings Inc. $BKNG

Posted by Geri Gentry on Aug 15th, 2026

PFG Investments LLC raised its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG – Free Report) by 2,173.0% during the second quarter, according to its most recent filing with the SEC. The firm owned 2,614 shares of the business services provider’s stock after purchasing an additional 2,499 shares during the period. PFG Investments LLC’s holdings in Booking were worth $466,000 at the end of the most recent reporting period.

Other large investors have also modified their holdings of the company. Wilkerson Advisory Group LLC boosted its stake in shares of Booking by 3,550.0% during the second quarter. Wilkerson Advisory Group LLC now owns 146 shares of the business services provider’s stock valued at $26,000 after purchasing an additional 142 shares in the last quarter. Camelot Portfolios LLC purchased a new position in Booking during the fourth quarter valued at approximately $27,000. Osbon Capital Management LLC bought a new position in Booking in the fourth quarter worth approximately $27,000. First Financial Corp IN raised its stake in Booking by 2,400.0% in the second quarter. First Financial Corp IN now owns 150 shares of the business services provider’s stock worth $27,000 after buying an additional 144 shares in the last quarter. Finally, Mcguire Capital Advisors Inc. purchased a new stake in Booking during the fourth quarter worth $27,000. Institutional investors own 92.42% of the company’s stock.

Insider Activity at Booking

In other Booking news, Director Robert J. Mylod, Jr. sold 5,000 shares of the firm’s stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $200.00, for a total value of $1,000,000.00. Following the completion of the transaction, the director owned 16,000 shares of the company’s stock, valued at approximately $3,200,000. This trade represents a 23.81% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 62,500 shares of Booking stock in a transaction on Tuesday, May 26th. The stock was sold at an average price of $163.67, for a total transaction of $10,229,375.00. Following the sale, the vice president owned 425,075 shares of the company’s stock, valued at $69,572,025.25. The trade was a 12.82% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 89,625 shares of company stock worth $15,872,675. Corporate insiders own 0.17% of the company’s stock.

Booking Stock Performance

Shares of BKNG stock opened at $212.06 on Friday. Booking Holdings Inc. has a fifty-two week low of $150.14 and a fifty-two week high of $231.80. The firm has a market capitalization of $159.34 billion, a price-to-earnings ratio of 23.47, a PEG ratio of 1.29 and a beta of 1.07. The stock’s 50-day simple moving average is $184.00 and its 200-day simple moving average is $177.04.

Booking (NASDAQ:BKNG – Get Free Report) last announced its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating the consensus estimate of $2.43 by $0.11. The firm had revenue of $7.35 billion during the quarter, compared to analyst estimates of $7.19 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. Booking’s revenue was up 8.1% on a year-over-year basis. During the same period last year, the firm posted $55.40 EPS. As a group, equities analysts forecast that Booking Holdings Inc. will post 10.47 earnings per share for the current year.

Booking Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Wednesday, September 30th. Shareholders of record on Friday, September 11th will be paid a dividend of $0.42 per share. The ex-dividend date is Friday, September 11th. This represents a $1.68 dividend on an annualized basis and a yield of 0.8%. Booking’s dividend payout ratio is presently 18.58%.

Analyst Upgrades and Downgrades

Several brokerages have issued reports on BKNG. TD Cowen reaffirmed a “buy” rating and set a $230.00 target price (down from $240.00) on shares of Booking in a research report on Wednesday, April 29th. Gordon Haskett upped their price objective on Booking from $217.00 to $220.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th. Robert W. Baird set a $230.00 target price on shares of Booking in a report on Wednesday, August 5th. Jefferies Financial Group increased their target price on shares of Booking from $180.00 to $190.00 and gave the company a “hold” rating in a research report on Tuesday, July 14th. Finally, Bank of America restated a “buy” rating and issued a $234.00 target price on shares of Booking in a research note on Wednesday, August 5th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and eight have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $235.72.

View Our Latest Analysis on BKNG

About Booking

(Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.