Salesforce (NYSE:CRM) Price Target Raised to $210.00

Posted by Geri Gentry on Aug 15th, 2026

Salesforce (NYSE:CRM – Free Report) had its price target hoisted by UBS Group from $185.00 to $210.00 in a research report report published on Wednesday morning, MarketBeat Ratings reports. UBS Group currently has a neutral rating on the CRM provider’s stock.

Other equities research analysts have also recently issued reports about the company. Citizens Jmp reiterated a “market outperform” rating and issued a $315.00 price target on shares of Salesforce in a research note on Thursday, May 28th. Guggenheim raised Salesforce from a “neutral” rating to a “buy” rating and set a $228.00 price objective for the company in a report on Wednesday, July 1st. Macquarie Infrastructure cut their target price on Salesforce from $200.00 to $190.00 and set a “neutral” rating for the company in a research report on Thursday, May 28th. Citigroup raised Salesforce from a “hold” rating to a “buy” rating in a report on Wednesday, July 1st. Finally, HSBC boosted their price target on Salesforce from $350.00 to $356.00 and gave the company a “buy” rating in a research note on Friday, May 29th. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, seventeen have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $249.05.

Check Out Our Latest Analysis on Salesforce

Salesforce Trading Down 2.7%

CRM stock opened at $195.86 on Wednesday. Salesforce has a 52 week low of $146.32 and a 52 week high of $269.11. The company has a market capitalization of $160.41 billion, a PE ratio of 22.67, a price-to-earnings-growth ratio of 1.09 and a beta of 1.16. The company’s 50-day simple moving average is $171.41 and its 200 day simple moving average is $182.28. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79.

Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The business’s revenue was up 13.3% on a year-over-year basis. During the same quarter in the previous year, the company earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, sell-side analysts anticipate that Salesforce will post 10.27 earnings per share for the current year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce’s payout ratio is 20.37%.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the business. Commonwealth Retirement Investments LLC bought a new stake in shares of Salesforce in the fourth quarter worth $25,000. Key Capital Management INC bought a new position in shares of Salesforce during the fourth quarter worth about $26,000. Manning & Napier Advisors LLC bought a new position in shares of Salesforce during the second quarter worth about $26,000. Gilpin Wealth Management LLC acquired a new position in shares of Salesforce in the fourth quarter worth approximately $26,000. Finally, Persistent Asset Partners Ltd acquired a new position in shares of Salesforce in the second quarter worth approximately $27,000. Institutional investors own 80.43% of the company’s stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.