Krispy Kreme (NASDAQ:DNUT) Stock Price Up 7.2% – Here’s Why

Posted by Geri Gentry on Aug 14th, 2026

Krispy Kreme, Inc. (NASDAQ:DNUT – Get Free Report)’s share price shot up 7.2% on Friday . The stock traded as high as $3.53 and last traded at $3.5150. Approximately 1,656,360 shares traded hands during mid-day trading, a decline of 35% from the average session volume of 2,541,394 shares. The stock had previously closed at $3.28.

Key Krispy Kreme News

Here are the key news stories impacting Krispy Kreme this week:

Positive Sentiment: Krispy Kreme is launching a limited-time Pokémon Doughnut Collection beginning August 18 at participating U.S. locations to celebrate Pokémon’s 30th anniversary. The collection features doughnuts inspired by popular characters and is designed to appeal to fans and encourage sharing and repeat visits. Krispy Kreme Pokémon collection announcement
Positive Sentiment: The collaboration is receiving extensive coverage across food, entertainment and lifestyle media, increasing visibility for Krispy Kreme and potentially attracting younger consumers and Pokémon enthusiasts. Promotional offers, including free or discounted doughnuts in select markets, may further drive store visits. QSR Web article
Neutral Sentiment: The rollout also extends to Canada and is available only for a limited time and at participating locations. While the campaign could support same-store sales and brand momentum, the articles provide no estimate of incremental revenue, profitability or customer demand. Krispy Kreme Pokémon collection in Canada

Wall Street Analysts Forecast Growth

DNUT has been the topic of a number of research reports. Weiss Ratings cut Krispy Kreme from a “sell (d)” rating to a “sell (e+)” rating in a research note on Tuesday. Wall Street Zen lowered Krispy Kreme from a “hold” rating to a “sell” rating in a research note on Saturday, August 8th. Zacks Research cut Krispy Kreme from a “hold” rating to a “strong sell” rating in a report on Thursday, August 6th. Finally, Evercore set a $4.00 target price on Krispy Kreme in a research report on Friday, August 7th. Two research analysts have rated the stock with a Buy rating and four have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Reduce” and an average target price of $4.33.

View Our Latest Stock Analysis on Krispy Kreme

Krispy Kreme Stock Performance

The company has a current ratio of 0.36, a quick ratio of 0.29 and a debt-to-equity ratio of 1.28. The company has a market capitalization of $597.37 million, a price-to-earnings ratio of -6.19 and a beta of 1.27. The stock’s fifty day simple moving average is $3.45 and its 200-day simple moving average is $3.41.

Krispy Kreme (NASDAQ:DNUT – Get Free Report) last posted its quarterly earnings results on Thursday, August 6th. The company reported ($0.03) EPS for the quarter, hitting the consensus estimate of ($0.03). Krispy Kreme had a negative net margin of 6.16% and a negative return on equity of 1.17%. The business had revenue of $331.00 million during the quarter, compared to the consensus estimate of $303.35 million. During the same quarter in the previous year, the firm posted ($0.15) earnings per share. The company’s quarterly revenue was down 12.8% compared to the same quarter last year. Analysts predict that Krispy Kreme, Inc. will post -0.07 EPS for the current year.

Insider Buying and Selling

In related news, Director Bernardo Hees bought 235,875 shares of the stock in a transaction that occurred on Tuesday, June 2nd. The stock was purchased at an average cost of $3.39 per share, with a total value of $799,616.25. Following the purchase, the director directly owned 1,229,037 shares of the company’s stock, valued at $4,166,435.43. This trade represents a 23.75% increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through this link. Over the last ninety days, insiders acquired 880,190 shares of company stock worth $2,973,833. Insiders own 1.60% of the company’s stock.

Hedge Funds Weigh In On Krispy Kreme

Several hedge funds and other institutional investors have recently made changes to their positions in DNUT. Legal & General Group Plc purchased a new stake in shares of Krispy Kreme during the second quarter worth approximately $183,000. The Manufacturers Life Insurance Company acquired a new position in Krispy Kreme during the 2nd quarter worth approximately $83,000. Paradigm Capital Management Inc. NY acquired a new position in Krispy Kreme during the 2nd quarter worth approximately $176,000. Quantbot Technologies LP purchased a new stake in shares of Krispy Kreme in the 2nd quarter valued at approximately $136,000. Finally, Ieq Capital LLC purchased a new stake in shares of Krispy Kreme in the 2nd quarter valued at approximately $560,000. Hedge funds and other institutional investors own 81.72% of the company’s stock.

Krispy Kreme Company Profile

(Get Free Report)

Krispy Kreme Doughnuts, Inc (NASDAQ: DNUT) is a global retailer and wholesaler renowned for its signature Original Glazed doughnut and a variety of other sweet treats. The company operates through a combination of company-owned stores, franchise outlets and strategic partnerships with supermarkets, convenience stores and other foodservice channels. In addition to its doughnut portfolio, Krispy Kreme offers freshly brewed coffee, assorted beverages and proprietary seasonal items designed to drive traffic and foster brand loyalty.

Founded in 1937 in Winston-Salem, North Carolina, by Vernon Rudolph, Krispy Kreme has grown from a single local shop to a multinational brand.