Niu Technologies (NASDAQ:NIU – Get Free Report) and Bayerische Motoren Werke Aktiengesellschaft (OTCMKTS:BMWYY – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and profitability.
Profitability
This table compares Niu Technologies and Bayerische Motoren Werke Aktiengesellschaft’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niu Technologies | -4.39% | -23.12% | -6.60% |
| Bayerische Motoren Werke Aktiengesellschaft | 6.90% | 11.39% | 4.19% |
Risk & Volatility
Niu Technologies has a beta of -0.14, suggesting that its stock price is 114% less volatile than the S&P 500. Comparatively, Bayerische Motoren Werke Aktiengesellschaft has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500.
Institutional & Insider Ownership
Analyst Recommendations
This is a summary of current ratings for Niu Technologies and Bayerische Motoren Werke Aktiengesellschaft, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niu Technologies | 1 | 1 | 0 | 0 | 1.50 |
| Bayerische Motoren Werke Aktiengesellschaft | 0 | 0 | 0 | 0 | 0.00 |
Niu Technologies currently has a consensus target price of $3.50, suggesting a potential upside of 65.88%. Given Niu Technologies’ stronger consensus rating and higher probable upside, research analysts clearly believe Niu Technologies is more favorable than Bayerische Motoren Werke Aktiengesellschaft.
Valuation and Earnings
This table compares Niu Technologies and Bayerische Motoren Werke Aktiengesellschaft”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niu Technologies | $616.02 million | 0.27 | -$5.63 million | ($0.38) | -5.55 |
| Bayerische Motoren Werke Aktiengesellschaft | $168.28 billion | 0.31 | $12.22 billion | $4.67 | 6.25 |
Bayerische Motoren Werke Aktiengesellschaft has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Bayerische Motoren Werke Aktiengesellschaft, indicating that it is currently the more affordable of the two stocks.
Summary
Bayerische Motoren Werke Aktiengesellschaft beats Niu Technologies on 9 of the 13 factors compared between the two stocks.
About Niu Technologies
Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.
About Bayerische Motoren Werke Aktiengesellschaft
Bayerische Motoren Werke Aktiengesellschaft, together with its subsidiaries, engages in the development, manufacture, and sale of automobiles and motorcycles, and spare parts and accessories worldwide. It operates through Automotive, Motorcycles, and Financial Services segments. The Automotive segment engages in the development, manufacture, assembling, and sale of automobiles, spare parts, accessories, and mobility services under the BMW, MINI, and Rolls-Royce brands. The Motorcycles segment develops, manufactures, assembles, and sells motorcycles and scooters under the BMW Motorrad brand, as well as spare parts and accessories. The Financial Services segment is involved in the automobile and motorcycle leasing, credit financing, retail and dealership financing, multi-brand fleet, customer deposit, and insurance activities; and the provision of fleet management services under the Alphabet brand. The company sells its products through independent dealerships. Bayerische Motoren Werke Aktiengesellschaft was founded in 1916 and is headquartered in Munich, Germany.
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