AppLovin (NASDAQ:APP) Hits New 1-Year Low – Should You Sell?

Posted by George Bondi on Aug 12th, 2026

AppLovin Corporation (NASDAQ:APP – Get Free Report)’s share price hit a new 52-week low on Wednesday . The stock traded as low as $318.12 and last traded at $318.68, with a volume of 7987498 shares traded. The stock had previously closed at $339.00.

Key Stories Impacting AppLovin

Here are the key news stories impacting AppLovin this week:

Positive Sentiment: Some analysts argue the selloff has created an attractive entry point. AppLovin delivered 53% year-over-year second-quarter revenue growth and margins above 75%, while expansion into consumer brands, non-gaming applications, web and connected TV could materially increase its addressable market. AppLovin: I Am Buying The Q2 Stock Plunge
Positive Sentiment: Other commentary maintains that the market overreacted to AppLovin’s earnings and favors APP over Unity, citing the company’s scale, profitability and long-term artificial-intelligence-driven growth potential. AppLovin Vs. Unity: Buy The Former, The Market Got It Wrong On Earnings
Neutral Sentiment: Bank of America reaffirmed a Neutral rating but reduced its price target to $400 from $430. The revised target remains above the recent trading level, suggesting potential upside, but reflects lower confidence in the company’s near-term execution. Benzinga analyst note
Negative Sentiment: The main catalyst for the decline was Bank of America’s downgrade from Buy to Neutral. Analyst Omar Dessouky cited increased uncertainty about AppLovin’s ability to maintain its long-term 30% revenue-growth target. AppLovin shares drop on Bank of America downgrade
Negative Sentiment: Although second-quarter EPS matched expectations and revenue grew 52.8% year over year, revenue came in slightly below estimates. Analysts also questioned the source of expected sequential growth, raising concerns that the recent slowdown may reflect execution issues rather than temporary timing. APP Stock Falls 17% Since Q2 Earnings
Negative Sentiment: The stock’s high-growth valuation leaves it particularly sensitive to any evidence that the 30% long-term revenue goal is becoming harder to defend. The downgrade followed a substantial post-earnings pullback, with investors focusing more on growth durability than on AppLovin’s strong margins and upbeat outlook. AppLovin’s Growth Target Just Got Harder to Defend

Analyst Upgrades and Downgrades

Several equities research analysts have recently commented on APP shares. BTIG Research reduced their price objective on AppLovin from $640.00 to $574.00 and set a “buy” rating for the company in a research note on Thursday, August 6th. Wells Fargo & Company reissued an “equal weight” rating and set a $357.00 price target (down from $575.00) on shares of AppLovin in a report on Thursday, August 6th. Royal Bank Of Canada reduced their price target on AppLovin from $700.00 to $575.00 and set an “outperform” rating for the company in a research report on Thursday, August 6th. KeyCorp set a $775.00 price objective on AppLovin in a research note on Wednesday, June 10th. Finally, Benchmark lowered their price objective on AppLovin from $775.00 to $500.00 and set a “buy” rating on the stock in a research report on Thursday, August 6th. Two research analysts have rated the stock with a Strong Buy rating, fourteen have issued a Buy rating and eight have given a Hold rating to the company. According to MarketBeat.com, AppLovin currently has an average rating of “Moderate Buy” and a consensus target price of $573.45.

Check Out Our Latest Stock Analysis on APP

AppLovin Price Performance

The stock has a market cap of $107.06 billion, a PE ratio of 24.50, a P/E/G ratio of 0.63 and a beta of 2.54. The company has a quick ratio of 4.30, a current ratio of 4.30 and a debt-to-equity ratio of 1.11. The firm’s fifty day moving average price is $462.95 and its 200 day moving average price is $460.08.

AppLovin (NASDAQ:APP – Get Free Report) last released its quarterly earnings data on Tuesday, August 4th. The company reported $3.76 EPS for the quarter, meeting the consensus estimate of $3.76. AppLovin had a net margin of 64.58% and a return on equity of 193.10%. The business had revenue of $1.92 billion during the quarter, compared to the consensus estimate of $1.94 billion. During the same quarter in the prior year, the firm earned $2.39 EPS. The business’s revenue was up 52.8% on a year-over-year basis. As a group, equities analysts expect that AppLovin Corporation will post 15.56 EPS for the current fiscal year.

Insider Activity at AppLovin

In other news, Director Eduardo Vivas sold 163,910 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $504.06, for a total value of $82,620,474.60. Following the completion of the sale, the director directly owned 6,785,087 shares of the company’s stock, valued at $3,420,090,953.22. This trade represents a 2.36% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Arash Adam Foroughi sold 22,544 shares of AppLovin stock in a transaction on Friday, June 12th. The stock was sold at an average price of $494.98, for a total transaction of $11,158,829.12. Following the transaction, the chief executive officer directly owned 2,327,684 shares of the company’s stock, valued at $1,152,157,026.32. The trade was a 0.96% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 393,000 shares of company stock valued at $197,297,363 over the last quarter. 12.81% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the business. State Street Corp boosted its holdings in AppLovin by 111.1% during the 3rd quarter. State Street Corp now owns 11,852,466 shares of the company’s stock valued at $8,516,471,000 after acquiring an additional 6,237,051 shares during the period. Corient Private Wealth LLC increased its position in AppLovin by 3,118.6% during the 4th quarter. Corient Private Wealth LLC now owns 4,194,071 shares of the company’s stock valued at $2,826,049,000 after purchasing an additional 4,063,763 shares during the period. Norges Bank bought a new position in AppLovin in the fourth quarter worth approximately $2,040,321,000. Bank of New York Mellon Corp bought a new position in shares of AppLovin in the 2nd quarter worth $730,015,000. Finally, Northern Trust Corp boosted its position in AppLovin by 46.8% during the third quarter. Northern Trust Corp now owns 2,374,460 shares of the company’s stock valued at $1,706,144,000 after purchasing an additional 756,660 shares in the last quarter. Hedge funds and other institutional investors own 41.85% of the company’s stock.

About AppLovin

(Get Free Report)

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.

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