Wix.com (NASDAQ:WIX) Trading 6.2% Higher – Here’s What Happened

Posted by George Bondi on Aug 11th, 2026

Wix.com Ltd. (NASDAQ:WIX – Get Free Report)’s stock price shot up 6.2% on Tuesday . The company traded as high as $65.54 and last traded at $66.2650. Approximately 191,562 shares changed hands during trading, a decline of 91% from the average session volume of 2,218,146 shares. The stock had previously closed at $62.42.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

Positive Sentiment: A new review described Wix’s website builder as a top-tier platform, highlighting its deep customization capabilities. This supports the company’s product reputation and long-term competitive positioning. Wix website builder review
Neutral Sentiment: Analysts have assigned Wix.com an average “Hold” recommendation, suggesting limited consensus for near-term upside despite the stock’s recent rebound. Wix.com analyst recommendation
Neutral Sentiment: The company’s latest reported quarter showed revenue growth of 14.9% year over year and earnings above consensus estimates, providing a fundamental backdrop for the recent recovery. However, Wix remains unprofitable on a GAAP basis, and full-year earnings expectations are modest.
Negative Sentiment: Multiple law firms—including Gross, Robbins, Rosen, Faruqi & Faruqi, Kahn Swick & Foti, Kaplan Fox, Hagens Berman, SBS and DJS—are soliciting investors in connection with a pending securities class action. The lawsuit covers purchases from February 19, 2025, through May 12, 2026, and alleges that Wix and certain executives made materially false or misleading statements. The lead-plaintiff deadline is September 22, 2026. Gross Law Firm Wix deadline alert
Negative Sentiment: The litigation stems from the company’s reported mid-May 2026 share-price collapse after its first-quarter results. While the notices do not represent a new judgment or finding of liability, continued legal publicity creates reputational, financial and disclosure-related overhang for WIX investors. Hagens Berman Wix class action notice

Analyst Upgrades and Downgrades

WIX has been the topic of a number of recent analyst reports. Cantor Fitzgerald increased their price target on shares of Wix.com from $65.00 to $80.00 and gave the company an “overweight” rating in a report on Wednesday, August 5th. Benchmark upped their price objective on Wix.com from $85.00 to $90.00 and gave the company a “buy” rating in a research report on Wednesday, August 5th. Oppenheimer reduced their target price on Wix.com from $115.00 to $85.00 and set an “outperform” rating for the company in a report on Thursday, May 14th. Morgan Stanley downgraded Wix.com from an “overweight” rating to an “equal weight” rating and lowered their price target for the company from $112.00 to $60.00 in a report on Tuesday, July 21st. Finally, Bank of America reduced their price objective on Wix.com from $136.00 to $109.00 and set a “buy” rating for the company in a report on Tuesday, April 21st. Eleven investment analysts have rated the stock with a Buy rating, nine have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Hold” and a consensus target price of $91.10.

Read Our Latest Stock Analysis on Wix.com

Wix.com Price Performance

The company has a market cap of $3.85 billion, a PE ratio of -18.62, a PEG ratio of 170.25 and a beta of 0.90. The business has a 50-day moving average of $50.82 and a 200 day moving average of $66.78.

Wix.com (NASDAQ:WIX – Get Free Report) last posted its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. The company had revenue of $563.06 million for the quarter, compared to the consensus estimate of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.Wix.com’s revenue was up 14.9% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.28 earnings per share. On average, equities analysts predict that Wix.com Ltd. will post 0.04 EPS for the current fiscal year.

Hedge Funds Weigh In On Wix.com

Institutional investors and hedge funds have recently made changes to their positions in the business. OVERSEA CHINESE BANKING Corp Ltd purchased a new stake in Wix.com during the fourth quarter valued at approximately $4,087,000. Massachusetts Financial Services Co. MA boosted its stake in shares of Wix.com by 70.3% during the 4th quarter. Massachusetts Financial Services Co. MA now owns 520,633 shares of the information services provider’s stock worth $54,089,000 after acquiring an additional 214,864 shares during the last quarter. Principal Financial Group Inc. boosted its stake in shares of Wix.com by 47.4% during the 4th quarter. Principal Financial Group Inc. now owns 1,397,962 shares of the information services provider’s stock worth $145,238,000 after acquiring an additional 449,699 shares during the last quarter. Harel Insurance Investments & Financial Services Ltd. grew its position in shares of Wix.com by 216.4% during the 4th quarter. Harel Insurance Investments & Financial Services Ltd. now owns 52,837 shares of the information services provider’s stock valued at $5,489,000 after acquiring an additional 36,140 shares during the period. Finally, Empowered Funds LLC purchased a new stake in shares of Wix.com in the 1st quarter worth $2,381,000. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Wix.com Company Profile

(Get Free Report)

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.