Booking (NASDAQ:BKNG) Price Target Raised to $245.00 at Argus

Posted by Francis Steltz on Aug 10th, 2026

Booking (NASDAQ:BKNG – Get Free Report) had its target price increased by research analysts at Argus from $210.00 to $245.00 in a research note issued to investors on Monday,Benzinga reports. The firm currently has a “buy” rating on the business services provider’s stock. Argus’ price objective suggests a potential upside of 16.30% from the company’s current price.

Several other research analysts also recently weighed in on BKNG. Royal Bank Of Canada decreased their target price on shares of Booking from $244.00 to $220.00 and set an “outperform” rating for the company in a research note on Wednesday, April 29th. Jefferies Financial Group raised their target price on Booking from $180.00 to $190.00 and gave the company a “hold” rating in a research note on Tuesday, July 14th. Wells Fargo & Company set a $220.00 price target on Booking and gave the stock an “equal weight” rating in a research note on Wednesday. Susquehanna restated a “positive” rating and set a $240.00 price objective on shares of Booking in a report on Thursday. Finally, The Goldman Sachs Group set a $215.00 price target on shares of Booking and gave the stock a “neutral” rating in a research report on Monday, July 20th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and eight have issued a Hold rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $235.72.

Check Out Our Latest Analysis on Booking

Booking Stock Down 1.8%

NASDAQ BKNG opened at $210.65 on Monday. The stock has a market cap of $158.28 billion, a PE ratio of 23.35, a P/E/G ratio of 1.30 and a beta of 1.07. Booking has a fifty-two week low of $150.14 and a fifty-two week high of $231.80. The business has a 50 day moving average price of $179.43 and a two-hundred day moving average price of $176.36.

Booking (NASDAQ:BKNG – Get Free Report) last issued its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.43 by $0.11. The company had revenue of $7.35 billion during the quarter, compared to the consensus estimate of $7.19 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. Booking’s revenue for the quarter was up 8.1% on a year-over-year basis. During the same quarter last year, the company earned $55.40 earnings per share. Sell-side analysts anticipate that Booking will post 10.43 EPS for the current fiscal year.

Insider Transactions at Booking

In other news, Director Vanessa Ames Wittman sold 1,125 shares of Booking stock in a transaction dated Tuesday, July 28th. The shares were sold at an average price of $192.00, for a total value of $216,000.00. Following the completion of the transaction, the director directly owned 16,508 shares of the company’s stock, valued at approximately $3,169,536. The trade was a 6.38% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 5,000 shares of the stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $200.00, for a total transaction of $1,000,000.00. Following the sale, the director owned 16,000 shares in the company, valued at approximately $3,200,000. This trade represents a 23.81% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 69,625 shares of company stock worth $11,652,075. 0.17% of the stock is currently owned by insiders.

Institutional Trading of Booking

Several hedge funds have recently made changes to their positions in BKNG. Brighton Jones LLC grew its position in shares of Booking by 34.9% during the fourth quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock worth $1,249,000 after acquiring an additional 65 shares during the last quarter. Revolve Wealth Partners LLC acquired a new position in Booking during the 4th quarter valued at about $209,000. Sivia Capital Partners LLC grew its position in Booking by 25.0% in the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock worth $955,000 after purchasing an additional 33 shares during the last quarter. Schnieders Capital Management LLC. grew its position in Booking by 50.0% in the 2nd quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock worth $504,000 after purchasing an additional 29 shares during the last quarter. Finally, Osterweis Capital Management Inc. bought a new stake in shares of Booking during the second quarter valued at approximately $179,000. Institutional investors own 92.42% of the company’s stock.

Booking Company Profile

(Get Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.