LiveWire Group (NYSE:LVWR – Get Free Report) and Thor Industries (NYSE:THO – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, earnings, analyst recommendations and dividends.
Risk and Volatility
LiveWire Group has a beta of 1.65, suggesting that its share price is 65% more volatile than the S&P 500. Comparatively, Thor Industries has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500.
Insider & Institutional Ownership
0.9% of LiveWire Group shares are held by institutional investors. Comparatively, 96.7% of Thor Industries shares are held by institutional investors. 0.4% of LiveWire Group shares are held by company insiders. Comparatively, 4.7% of Thor Industries shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| LiveWire Group | -234.48% | -161.65% | -60.58% |
| Thor Industries | 2.67% | 5.74% | 3.51% |
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for LiveWire Group and Thor Industries, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
| Thor Industries | 1 | 10 | 3 | 0 | 2.14 |
Thor Industries has a consensus price target of $92.33, suggesting a potential upside of 15.95%. Given Thor Industries’ stronger consensus rating and higher probable upside, analysts plainly believe Thor Industries is more favorable than LiveWire Group.
Valuation & Earnings
This table compares LiveWire Group and Thor Industries”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveWire Group | $25.67 million | 8.56 | -$75.11 million | ($0.37) | -2.91 |
| Thor Industries | $9.58 billion | 0.43 | $258.56 million | $2.31 | 34.47 |
Thor Industries has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Thor Industries, indicating that it is currently the more affordable of the two stocks.
Summary
Thor Industries beats LiveWire Group on 12 of the 14 factors compared between the two stocks.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
About Thor Industries
THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.
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