WPP’s (WPP) “Buy” Rating Reaffirmed at Berenberg Bank

Posted by Francis Steltz on Aug 8th, 2026

Berenberg Bank restated their buy rating on shares of WPP (LON:WPP – Free Report) in a research report released on Friday, MarketBeat.com reports. They currently have a GBX 405 price target on the stock.

Other research analysts have also issued research reports about the company. JPMorgan Chase & Co. raised their price objective on WPP from GBX 350 to GBX 390 and gave the company a “neutral” rating in a report on Friday. Citigroup upped their target price on shares of WPP from GBX 275 to GBX 285 and gave the stock a “neutral” rating in a report on Thursday, April 30th. Two investment analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of GBX 376.25.

Check Out Our Latest Stock Report on WPP

WPP Price Performance

LON:WPP opened at GBX 411.40 on Friday. The stock has a 50 day moving average of GBX 279.90 and a two-hundred day moving average of GBX 270.29. WPP has a 12 month low of GBX 218.50 and a 12 month high of GBX 411.40. The firm has a market cap of £4.44 billion, a P/E ratio of -20.57, a price-to-earnings-growth ratio of 13.47 and a beta of 0.68. The company has a current ratio of 0.89, a quick ratio of 0.89 and a debt-to-equity ratio of 268.98.

WPP (LON:WPP – Get Free Report) last released its earnings results on Friday, August 7th. The company reported GBX 1.80 earnings per share for the quarter. WPP had a negative return on equity of 7.54% and a negative net margin of 1.59%. On average, analysts expect that WPP will post 81.6125654 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, insider Peter Agnefjäll bought 75,000 shares of the company’s stock in a transaction on Thursday, May 21st. The stock was bought at an average cost of GBX 281 per share, for a total transaction of £210,750. Also, insider Cindy Rose sold 88,227 shares of the firm’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of GBX 282, for a total value of £248,800.14. Insiders own 2.04% of the company’s stock.

WPP News Summary

Here are the key news stories impacting WPP this week:

Positive Sentiment: WPP reported profit growth and said its restructuring and turnaround initiatives are progressing. Investors appeared to focus on improved profitability and signs of recovery, outweighing concerns about the top-line decline. WPP shares soar as advertising group shows signs of recovery
Positive Sentiment: Analyst support strengthened: Deutsche Bank reaffirmed a “buy” rating with a GBX 425 target, while Berenberg reiterated “buy” with a GBX 405 target. JPMorgan also raised its target from GBX 350 to GBX 390, although it maintained a “neutral” rating. Broker ratings
Positive Sentiment: The market reaction reflected optimism that WPP’s overhaul could stabilize the business after a difficult period, with reports describing the move as a turnaround bounce driven by improving execution and profit resilience. WPP shares jump as overhaul begins to bear fruit
Neutral Sentiment: Quarterly earnings were reported at GBX 1.80 per share. However, WPP still recorded a negative net margin of 1.59% and negative return on equity of 7.54%, highlighting that the recovery remains incomplete.
Negative Sentiment: Like-for-like adjusted revenue fell 4.7% in the first half, and WPP is cutting jobs as it manages ongoing weakness in demand. The revenue decline remains the main risk to a sustained recovery and could limit future earnings growth. WPP slashes jobs as revenue continues to fall