RVW Wealth LLC Takes $14.78 Million Position in Harley-Davidson, Inc. $HOG

Posted by George Bondi on Aug 7th, 2026

RVW Wealth LLC bought a new position in shares of Harley-Davidson, Inc. (NYSE:HOG – Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm bought 604,052 shares of the company’s stock, valued at approximately $14,775,000. Harley-Davidson comprises approximately 1.0% of RVW Wealth LLC’s holdings, making the stock its 28th biggest holding. RVW Wealth LLC owned about 0.57% of Harley-Davidson as of its most recent SEC filing.

Other hedge funds and other institutional investors have also modified their holdings of the company. Norges Bank acquired a new stake in Harley-Davidson during the fourth quarter worth approximately $25,766,000. Robinson Value Management Ltd. acquired a new position in shares of Harley-Davidson in the first quarter valued at approximately $3,215,000. Caxton Associates LLP acquired a new position in shares of Harley-Davidson in the first quarter valued at approximately $957,000. Money Concepts Capital Corp bought a new position in shares of Harley-Davidson during the fourth quarter worth approximately $1,317,000. Finally, Bank of New York Mellon Corp lifted its holdings in Harley-Davidson by 8.4% during the 1st quarter. Bank of New York Mellon Corp now owns 2,110,552 shares of the company’s stock worth $42,675,000 after purchasing an additional 163,762 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Price Performance

Shares of NYSE:HOG opened at $25.69 on Friday. The firm has a 50 day moving average of $25.43 and a 200-day moving average of $22.64. The stock has a market capitalization of $2.70 billion, a PE ratio of 15.76, a PEG ratio of 17.94 and a beta of 1.27. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36. Harley-Davidson, Inc. has a 12 month low of $17.09 and a 12 month high of $31.25.

Harley-Davidson (NYSE:HOG – Get Free Report) last issued its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.65 by $0.10. The business had revenue of $1.23 billion during the quarter, compared to analyst estimates of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The firm’s quarterly revenue was down 5.9% on a year-over-year basis. During the same quarter last year, the business earned $0.88 EPS. On average, equities research analysts predict that Harley-Davidson, Inc. will post 0.5 EPS for the current fiscal year.

Harley-Davidson Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were issued a dividend of $0.1875 per share. The ex-dividend date was Monday, June 8th. This represents a $0.75 annualized dividend and a yield of 2.9%. Harley-Davidson’s dividend payout ratio (DPR) is presently 46.01%.

Insiders Place Their Bets

In other news, Director Daniel J. Nova acquired 40,000 shares of the firm’s stock in a transaction dated Friday, July 31st. The stock was bought at an average cost of $24.57 per share, for a total transaction of $982,800.00. Following the completion of the transaction, the director directly owned 47,605 shares in the company, valued at $1,169,654.85. This represents a 525.97% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Also, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction on Monday, May 11th. The stock was sold at an average price of $26.00, for a total transaction of $40,664.00. Following the transaction, the insider directly owned 30,012 shares of the company’s stock, valued at $780,312. This represents a 4.95% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 6,226 shares of company stock worth $154,930. 0.97% of the stock is currently owned by insiders.

Wall Street Analysts Forecast Growth

Several analysts recently issued reports on the company. UBS Group boosted their price target on Harley-Davidson from $19.00 to $26.00 and gave the company a “neutral” rating in a research note on Monday, May 11th. Griffin Securities set a $30.00 target price on Harley-Davidson in a report on Monday, July 6th. Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Thursday, June 18th. Zacks Research upgraded shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a research note on Monday, April 27th. Finally, DA Davidson upped their price target on shares of Harley-Davidson from $25.00 to $30.00 and gave the company a “buy” rating in a research note on Monday, July 6th. One investment analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Hold” and a consensus target price of $26.11.

Check Out Our Latest Research Report on HOG

Harley-Davidson Profile

(Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.