GoPro (NASDAQ:GPRO – Get Free Report) is one of 150 publicly-traded companies in the “Household Durables” industry, but how does it compare to its competitors? We will compare GoPro to related companies based on the strength of its analyst recommendations, valuation, risk, dividends, institutional ownership, profitability and earnings.
Profitability
This table compares GoPro and its competitors’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GoPro | -20.70% | -161.44% | -22.87% |
| GoPro Competitors | -21.29% | -14.79% | 1.04% |
Institutional & Insider Ownership
70.1% of GoPro shares are held by institutional investors. Comparatively, 53.7% of shares of all “Household Durables” companies are held by institutional investors. 18.1% of GoPro shares are held by insiders. Comparatively, 18.6% of shares of all “Household Durables” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GoPro | 2 | 0 | 0 | 0 | 1.00 |
| GoPro Competitors | 1705 | 7236 | 8013 | 292 | 2.40 |
As a group, “Household Durables” companies have a potential upside of 45.48%. Given GoPro’s competitors stronger consensus rating and higher probable upside, analysts clearly believe GoPro has less favorable growth aspects than its competitors.
Risk & Volatility
GoPro has a beta of 2.42, meaning that its stock price is 142% more volatile than the S&P 500. Comparatively, GoPro’s competitors have a beta of 1.73, meaning that their average stock price is 73% more volatile than the S&P 500.
Earnings and Valuation
This table compares GoPro and its competitors top-line revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| GoPro | $651.54 million | -$93.49 million | -0.97 |
| GoPro Competitors | $5.29 billion | $322.27 million | 25.90 |
GoPro’s competitors have higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.
Summary
GoPro competitors beat GoPro on 10 of the 13 factors compared.
About GoPro
GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
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