Vital Farms, Inc. (NASDAQ:VITL) Receives $24.08 Consensus Price Target from Brokerages

Posted by Stanley Muller on Aug 3rd, 2026

Shares of Vital Farms, Inc. (NASDAQ:VITL – Get Free Report) have been given a consensus recommendation of “Hold” by the fifteen brokerages that are covering the stock, MarketBeat Ratings reports. One equities research analyst has rated the stock with a sell rating, nine have assigned a hold rating and five have issued a buy rating on the company. The average twelve-month price objective among brokerages that have issued ratings on the stock in the last year is $24.0833.

VITL has been the subject of a number of analyst reports. DA Davidson upgraded Vital Farms to a “hold” rating in a research report on Monday, July 6th. Weiss Ratings raised Vital Farms from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Tuesday, July 7th. Jefferies Financial Group set a $13.00 price target on shares of Vital Farms in a report on Tuesday, June 30th. Morgan Stanley set a $10.00 price target on Vital Farms in a research report on Friday, May 8th. Finally, William Blair reissued a “market perform” rating on shares of Vital Farms in a report on Friday, May 8th.

Read Our Latest Research Report on VITL

Insider Transactions at Vital Farms

In other news, insider Stephanie Coon bought 5,895 shares of the firm’s stock in a transaction that occurred on Friday, May 15th. The stock was acquired at an average price of $8.42 per share, with a total value of $49,635.90. Following the completion of the purchase, the insider directly owned 62,314 shares of the company’s stock, valued at $524,683.88. This represents a 10.45% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Joseph Michael Holland bought 12,484 shares of the stock in a transaction that occurred on Thursday, May 14th. The shares were purchased at an average cost of $8.00 per share, for a total transaction of $99,872.00. Following the completion of the acquisition, the insider owned 38,150 shares of the company’s stock, valued at $305,200. This trade represents a 48.64% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last three months, insiders have acquired 38,700 shares of company stock worth $320,864. Corporate insiders own 3.90% of the company’s stock.

Hedge Funds Weigh In On Vital Farms

Several hedge funds have recently made changes to their positions in the business. Van Berkom & Associates Inc. acquired a new stake in shares of Vital Farms during the 4th quarter valued at $3,442,000. Principal Financial Group Inc. boosted its stake in shares of Vital Farms by 10.4% during the 4th quarter. Principal Financial Group Inc. now owns 1,520,471 shares of the company’s stock worth $48,564,000 after acquiring an additional 142,790 shares in the last quarter. Impax Asset Management Group plc grew its holdings in shares of Vital Farms by 119.4% in the 4th quarter. Impax Asset Management Group plc now owns 238,915 shares of the company’s stock worth $7,631,000 after acquiring an additional 130,000 shares during the last quarter. Vanguard Group Inc. grew its holdings in shares of Vital Farms by 22.9% in the 4th quarter. Vanguard Group Inc. now owns 2,845,714 shares of the company’s stock worth $90,892,000 after acquiring an additional 530,008 shares during the last quarter. Finally, Mawer Investment Management Ltd. acquired a new stake in shares of Vital Farms during the fourth quarter worth $6,901,000. Institutional investors and hedge funds own 98.59% of the company’s stock.

Vital Farms Price Performance

VITL opened at $12.73 on Friday. The firm has a market cap of $545.48 million, a price-to-earnings ratio of 12.24 and a beta of 1.07. Vital Farms has a fifty-two week low of $7.95 and a fifty-two week high of $53.13. The company’s 50-day moving average price is $11.65 and its 200 day moving average price is $16.09. The company has a quick ratio of 1.00, a current ratio of 1.77 and a debt-to-equity ratio of 0.01.

Vital Farms (NASDAQ:VITL – Get Free Report) last issued its earnings results on Thursday, May 7th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.09 by ($0.12). The business had revenue of $187.16 million during the quarter, compared to the consensus estimate of $182.40 million. Vital Farms had a return on equity of 14.47% and a net margin of 6.10%.The business’s revenue was up 15.4% on a year-over-year basis. During the same period in the prior year, the business earned $0.37 EPS. As a group, sell-side analysts expect that Vital Farms will post -0.46 earnings per share for the current year.

Vital Farms Company Profile

(Get Free Report)

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.