Taylor Wimpey (OTCMKTS:TWODY – Get Free Report) and Purple Innovation (NASDAQ:PRPL – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.
Valuation & Earnings
This table compares Taylor Wimpey and Purple Innovation”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taylor Wimpey | $4.37 billion | 0.84 | $433.99 million | N/A | N/A |
| Purple Innovation | $468.73 million | 0.08 | -$51.41 million | ($14.50) | -0.56 |
Volatility & Risk
Taylor Wimpey has a beta of 1.15, meaning that its share price is 15% more volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500.
Institutional and Insider Ownership
88.4% of Purple Innovation shares are held by institutional investors. 54.0% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of current ratings and recommmendations for Taylor Wimpey and Purple Innovation, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taylor Wimpey | 3 | 1 | 1 | 0 | 1.60 |
| Purple Innovation | 1 | 2 | 0 | 0 | 1.67 |
Purple Innovation has a consensus target price of $16.25, suggesting a potential upside of 100.62%. Given Purple Innovation’s stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than Taylor Wimpey.
Profitability
This table compares Taylor Wimpey and Purple Innovation’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Taylor Wimpey | N/A | N/A | N/A |
| Purple Innovation | -13.65% | N/A | -12.25% |
Summary
Taylor Wimpey beats Purple Innovation on 6 of the 11 factors compared between the two stocks.
About Taylor Wimpey
Taylor Wimpey plc operates as a homebuilder in the United Kingdom and Spain. It builds and delivers various homes and communities. Taylor Wimpey plc was incorporated in 1935 and is based in High Wycombe, the United Kingdom.
About Purple Innovation
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
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