Creatd (OTCMKTS:CRTDD – Get Free Report) and Vivid Seats (NASDAQ:SEAT – Get Free Report) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends and valuation.
Volatility and Risk
Creatd has a beta of 7.23, meaning that its share price is 623% more volatile than the S&P 500. Comparatively, Vivid Seats has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500.
Profitability
This table compares Creatd and Vivid Seats’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Creatd | N/A | N/A | N/A |
| Vivid Seats | -82.25% | 68.65% | 5.92% |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Creatd | 0 | 0 | 0 | 0 | 0.00 |
| Vivid Seats | 2 | 5 | 2 | 0 | 2.00 |
Vivid Seats has a consensus target price of $9.43, indicating a potential upside of 23.47%. Given Vivid Seats’ stronger consensus rating and higher possible upside, analysts clearly believe Vivid Seats is more favorable than Creatd.
Insider & Institutional Ownership
8.2% of Creatd shares are owned by institutional investors. Comparatively, 39.9% of Vivid Seats shares are owned by institutional investors. 11.8% of Creatd shares are owned by company insiders. Comparatively, 60.5% of Vivid Seats shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares Creatd and Vivid Seats”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Creatd | $1.92 million | 1.57 | -$24.23 million | ($430.20) | -0.01 |
| Vivid Seats | $570.78 million | 0.14 | -$429.30 million | ($69.61) | -0.11 |
Creatd has higher earnings, but lower revenue than Vivid Seats. Vivid Seats is trading at a lower price-to-earnings ratio than Creatd, indicating that it is currently the more affordable of the two stocks.
Summary
Vivid Seats beats Creatd on 9 of the 14 factors compared between the two stocks.
About Creatd
Creatd, Inc. empowers creators, brands, and entrepreneurs through its technology and partnership. The company’s proprietary technology platforms and complementary digital businesses include Vocal for Brands, Seller’s Choice, and the intellectual property inherent in Vocal’s owned and operated digital communities and future acquisitions. The company was founded by Jeremy Phillip Frommer and Rick Schwartz on December 30, 1999 and is headquartered in New York, NY.
About Vivid Seats
Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for sports, concerts, theater events, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and Vivid Picks daily fantasy sports that allows users to partake in contests by making picks from various sport and player matchups. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.
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