Apple (NASDAQ:AAPL) Given New $360.00 Price Target at Morgan Stanley

Posted by Geri Gentry on Jul 31st, 2026

Apple (NASDAQ:AAPL – Get Free Report) had its price objective lowered by research analysts at Morgan Stanley from $364.00 to $360.00 in a research report issued on Friday,Benzinga reports. The brokerage currently has an “overweight” rating on the iPhone maker’s stock. Morgan Stanley’s price target points to a potential upside of 7.97% from the company’s previous close.

Several other analysts also recently weighed in on the stock. Tigress Financial reaffirmed a “strong-buy” rating and set a $375.00 price target (up from $305.00) on shares of Apple in a research note on Thursday, May 14th. DA Davidson restated a “neutral” rating and set a $270.00 target price on shares of Apple in a report on Friday, May 1st. The Goldman Sachs Group reiterated a “buy” rating and issued a $360.00 price target (down from $370.00) on shares of Apple in a report on Friday. Needham & Company LLC reissued a “hold” rating on shares of Apple in a research report on Tuesday, June 9th. Finally, Jefferies Financial Group restated a “hold” rating on shares of Apple in a research note on Tuesday, June 9th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, nine have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average target price of $328.60.

Check Out Our Latest Stock Analysis on AAPL

Apple Trading Down 1.4%

NASDAQ AAPL opened at $333.43 on Friday. The stock has a market cap of $4.90 trillion, a PE ratio of 40.32, a PEG ratio of 2.92 and a beta of 1.10. Apple has a 12 month low of $201.50 and a 12 month high of $344.57. The company’s 50-day moving average price is $309.51 and its 200-day moving average price is $281.25. The company has a current ratio of 1.07, a quick ratio of 1.02 and a debt-to-equity ratio of 0.70.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the company earned $1.57 EPS. Equities research analysts forecast that Apple will post 8.76 earnings per share for the current year.

Insider Buying and Selling

In other Apple news, insider Ben Borders sold 116 shares of the business’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Corporate insiders own 0.06% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of AAPL. Lifetime Wealth Management P.C. acquired a new stake in Apple during the 4th quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC boosted its holdings in shares of Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management purchased a new stake in shares of Apple in the 4th quarter valued at $65,000. Timmons Wealth Management LLC acquired a new stake in shares of Apple in the fourth quarter worth $69,000. Finally, Inspire Investing LLC purchased a new position in shares of Apple during the fourth quarter worth $76,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Apple News Roundup

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple reported record quarterly revenue of $109.4 billion, up 16.4% year over year, while diluted EPS of $2.02 exceeded Wall Street’s $1.89 estimate. iPhone revenue rose 22% to $54.3 billion and Mac revenue increased 29% to $10.4 billion. Apple reports third quarter results
Positive Sentiment: Analysts at Baird, Goldman Sachs and Citi reiterated Buy ratings, citing premium hardware pricing, stabilizing high-margin Services growth, and longer-term opportunities from Apple’s artificial-intelligence strategy. Price targets ranged from $330 to $365. Goldman Sachs reiterates Buy rating
Positive Sentiment: Apple’s new leasing program, supported by Klarna, could encourage more frequent upgrades and increase sales of higher-priced devices. The company also highlighted an all-time-high installed base and potential AI-related growth, including a possible paid tier for advanced Siri features. Apple leasing program

About Apple

(Get Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.