SoFi Technologies (NASDAQ:SOFI) EVP Kelli Keough Sells 10,954 Shares of Stock

Posted by Stanley Muller on Jul 28th, 2026

SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report) EVP Kelli Keough sold 10,954 shares of SoFi Technologies stock in a transaction that occurred on Monday, July 20th. The shares were sold at an average price of $17.19, for a total value of $188,299.26. Following the sale, the executive vice president directly owned 367,728 shares in the company, valued at $6,321,244.32. This trade represents a 2.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

On Monday, June 22nd, Kelli Keough sold 10,954 shares of SoFi Technologies stock. The stock was sold at an average price of $17.35, for a total value of $190,051.90.
On Wednesday, May 20th, Kelli Keough sold 10,037 shares of SoFi Technologies stock. The stock was sold at an average price of $15.53, for a total transaction of $155,874.61.

SoFi Technologies Price Performance

Shares of SoFi Technologies stock traded down $0.10 during trading on Tuesday, reaching $16.77. 38,914,247 shares of the stock traded hands, compared to its average volume of 69,471,141. The company has a debt-to-equity ratio of 0.17, a current ratio of 0.75 and a quick ratio of 0.13. SoFi Technologies, Inc. has a 52-week low of $14.92 and a 52-week high of $32.73. The business has a fifty day simple moving average of $17.24 and a two-hundred day simple moving average of $18.68. The company has a market capitalization of $21.52 billion, a price-to-earnings ratio of 38.03 and a beta of 2.14.

SoFi Technologies (NASDAQ:SOFI – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.12 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.12. The business had revenue of $1.09 billion for the quarter, compared to analysts’ expectations of $1.05 billion. SoFi Technologies had a return on equity of 6.25% and a net margin of 14.65%.The company’s revenue for the quarter was up 42.6% on a year-over-year basis. During the same period in the prior year, the firm earned $0.06 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. Sell-side analysts expect that SoFi Technologies, Inc. will post 0.59 EPS for the current year.

Institutional Investors Weigh In On SoFi Technologies

Several hedge funds have recently added to or reduced their stakes in SOFI. Vanguard Group Inc. grew its holdings in SoFi Technologies by 3.6% during the fourth quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company’s stock worth $2,906,061,000 after acquiring an additional 3,900,895 shares during the period. North Dakota State Investment Board purchased a new position in shares of SoFi Technologies in the fourth quarter valued at approximately $1,044,000. Brighton Jones LLC grew its holdings in shares of SoFi Technologies by 2.0% during the fourth quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock worth $11,077,000 after buying an additional 14,281 shares in the last quarter. Friedenthal Financial purchased a new position in SoFi Technologies in the 4th quarter worth approximately $926,000. Finally, Alberta Investment Management Corp purchased a new position in SoFi Technologies during the fourth quarter worth approximately $13,299,000. 38.43% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

SOFI has been the subject of a number of recent analyst reports. Barclays dropped their price target on shares of SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating for the company in a research note on Monday, April 6th. Wells Fargo & Company decreased their price objective on SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating for the company in a report on Thursday, April 9th. Weiss Ratings downgraded shares of SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a research note on Tuesday, May 26th. Argus initiated coverage on shares of SoFi Technologies in a research report on Wednesday, April 15th. They set a “hold” rating for the company. Finally, TD Cowen lowered their price objective on SoFi Technologies from $24.00 to $18.00 and set a “hold” rating for the company in a research report on Thursday, April 30th. Seven analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Hold” and a consensus price target of $22.83.

Check Out Our Latest Stock Report on SoFi Technologies

SoFi Technologies Company Profile

(Get Free Report)

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.