Vita Coco (NASDAQ:COCO) Cut to Hold at Wall Street Zen

Posted by Brenda Bartman on Jul 28th, 2026

Wall Street Zen downgraded shares of Vita Coco (NASDAQ:COCO – Free Report) from a buy rating to a hold rating in a report issued on Saturday morning.

A number of other equities research analysts have also commented on the stock. Piper Sandler increased their price objective on shares of Vita Coco from $74.00 to $89.00 and gave the stock an “overweight” rating in a report on Friday. Morgan Stanley set a $65.00 target price on shares of Vita Coco in a research note on Thursday, April 30th. Zacks Research lowered shares of Vita Coco from a “strong-buy” rating to a “hold” rating in a research report on Monday, June 29th. Citigroup reiterated a “buy” rating on shares of Vita Coco in a research report on Tuesday, May 26th. Finally, Evercore increased their price target on shares of Vita Coco from $75.00 to $80.00 and gave the company an “outperform” rating in a research note on Friday. Eight investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, Vita Coco has an average rating of “Moderate Buy” and a consensus target price of $77.29.

Check Out Our Latest Analysis on COCO

Vita Coco Stock Performance

Shares of COCO opened at $67.35 on Friday. The company has a market cap of $3.87 billion, a price-to-earnings ratio of 37.21, a PEG ratio of 1.48 and a beta of 0.77. The stock has a fifty day moving average price of $75.09 and a two-hundred day moving average price of $62.53. Vita Coco has a 52-week low of $31.79 and a 52-week high of $85.83.

Vita Coco (NASDAQ:COCO – Get Free Report) last announced its earnings results on Thursday, July 23rd. The company reported $0.82 EPS for the quarter, topping the consensus estimate of $0.56 by $0.26. Vita Coco had a return on equity of 31.09% and a net margin of 15.50%.The company had revenue of $216.15 million for the quarter, compared to analysts’ expectations of $210.64 million. During the same quarter in the prior year, the business earned $0.38 earnings per share. The business’s revenue for the quarter was up 28.1% on a year-over-year basis. As a group, research analysts predict that Vita Coco will post 1.88 EPS for the current fiscal year.

Insider Transactions at Vita Coco

In other Vita Coco news, CEO Martin Roper sold 20,544 shares of the company’s stock in a transaction dated Wednesday, April 29th. The shares were sold at an average price of $59.35, for a total transaction of $1,219,286.40. Following the transaction, the chief executive officer directly owned 298,484 shares in the company, valued at approximately $17,715,025.40. This represents a 6.44% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Jonathan Burth sold 40,000 shares of the company’s stock in a transaction dated Wednesday, April 29th. The shares were sold at an average price of $63.75, for a total transaction of $2,550,000.00. Following the transaction, the chief operating officer owned 57,910 shares in the company, valued at approximately $3,691,762.50. The trade was a 40.85% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 546,950 shares of company stock worth $41,211,695 in the last ninety days. 12.90% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Vita Coco

Several institutional investors have recently modified their holdings of COCO. Vanguard Group Inc. grew its holdings in Vita Coco by 8.2% during the 4th quarter. Vanguard Group Inc. now owns 3,149,584 shares of the company’s stock worth $166,959,000 after acquiring an additional 237,510 shares during the period. Wasatch Advisors LP raised its position in shares of Vita Coco by 80.3% during the 1st quarter. Wasatch Advisors LP now owns 3,675,489 shares of the company’s stock valued at $176,093,000 after acquiring an additional 1,637,437 shares during the last quarter. King Luther Capital Management Corp raised its position in shares of Vita Coco by 35.6% during the 4th quarter. King Luther Capital Management Corp now owns 136,987 shares of the company’s stock valued at $7,262,000 after acquiring an additional 35,937 shares during the last quarter. Pier Capital LLC acquired a new position in shares of Vita Coco in the 4th quarter valued at $7,318,000. Finally, Moran Wealth Management LLC lifted its stake in shares of Vita Coco by 219.0% in the 1st quarter. Moran Wealth Management LLC now owns 72,167 shares of the company’s stock valued at $3,458,000 after purchasing an additional 49,546 shares during the period. Institutional investors and hedge funds own 88.49% of the company’s stock.

Vita Coco Company Profile

(Get Free Report)

Vita Coco, Inc (NASDAQ: COCO) is a global beverage company specializing in coconut-based products. Founded in 2004 by Michael Kirban and Ira Liran, the company pioneered the introduction of refrigerated coconut water to U.S. consumers. Headquartered in New York City, Vita Coco sources coconuts from growers in tropical regions such as the Philippines, Indonesia and Brazil, partnering with local farmers to promote sustainable agriculture and community development.

The company’s flagship offering, Vita Coco Original Coconut Water, is available in multiple pack sizes and a variety of flavors.